Seagate Introduces New Era Of External Storage: A Flexible Hard Drive Solution With Multiple Interface And Content Sharing Options

2010-05-04 00:00:00.0

Seagate (NASDAQ: STX), the worldwide leader in hard drives and storage solutions, today introduced the next evolution of the company’s award-winning FreeAgent® external hard drives—its new GoFlex™ storage solutions. This new family of external drives and accessories introduces a new level of flexibility to traditional USB 2.0 storage that will change the way people store, access, enjoy and share their digital content. The FreeAgent® GoFlex™ storage family includes easy, plug-and-play portable and desktop drives, with an array of interchangeable cables and desktop adapters that allow each drive to adapt to the interface or device being used. GoFlex hard disk drives are also specially designed to provide interoperability between operating systems in order to work with both Microsoft® Windows® and Mac® OS X computers.

“GoFlex™ interface cables are about providing the speed, performance and connectivity people need to support their interaction with their digital content. The explosive growth of video capture and multimedia collecting is expanding personal digital libraries to terabytes worth of content within the home,” said Dave Mosley, executive vice president, Sales, Marketing and Product Line Management at Seagate. “These trends are driving demand for high-capacity, high-performance storage. The GoFlex™ family of storage products meets this need by delivering simple, USB 2.0 storage and backup devices, with the flexibility to adapt as interface technology advances by using the various GoFlex™ cables and accessories to access content stored on the same drive.”

Protect, store and access files through the interface of your choice

Recent survey results by the Yankee Group indicate that more than half of people planning to purchase a new hard drive consider the interface connection an important factor in their selection. GoFlex drives address this concern by providing a flexible, plug-and-play way to adapt to the most popular available interfaces or devices. The seamless GoFlex™ cable system enables the GoFlex™ and GoFlex™ Pro ultra-portable USB 2.0 drives to be upgraded to USB 3.0, eSATA or FireWire 800 connections simply by switching out the cable adapter. Additionally, specially-designed GoFlex upgrade cables provide even more applications of how each drive can be used. For example, the GoFlex™ Upgrade cable – Auto Backup transforms the drive into acontinuous full-system backup, giving consumers the peace of mind that their files and system settings are backed up, while leaving the remaining capacity for basic drag-and-drop file transfer.

“As consumer’s lives become increasingly connected, people will demand capabilities beyond the traditional hard drive,” said Carl Howe, director, Anywhere Consumer Research, Yankee Group. “Consumers are looking not only for storage, but for new ways to use their digital content. Connecting, sharing, and repurposing content is part of the purchasing decision process for today’s ‘Anywhere Consumer’®.”

Do More with the GoFlex Storage System

Within the GoFlex family, Seagate has created a special ecosystem wherein people experience easy backup and enhanced protection of all their data—the same way they would expect a traditional hard drive to perform—only now their interaction with that content is not wholly dependent on the drive. In addition to several cable options, people can pair a GoFlex or GoFlex Pro ultra-portable drive with a GoFlex™ TV HD media player or the GoFlex™ Net media sharing device to enhance their experience of the drive’s content.

Using the GoFlex™ TV HD media player consumers can easily enjoy their personal digital media library on their television screen by inserting a GoFlex ultra-portable drive or GoFlex Pro ultra-portable drive directly into the media dock, or connecting another storage device, digital or Flip camera to the two additional USB ports on the back of the device. Using the intuitive remote, owners of GoFlex TV HD media players can view movies, photos, and music from the comfort of their couch in 1080p high-definition and surround sound. Connect your GoFlex TV HD media player to the internet using the Ethernet or optional Wi-Fi adapter and stream digital content from a home network or popular online service providers such as Netflix, YouTube, MediaFly, Picasa and more.

The GoFlex™ Net media sharing device transforms a GoFlex ultra-portable drive, GoFlex Pro ultra-portable drive, or any USB mass storage, into a media sharing device, allowing consumers to enjoy their digital content outside their home using a PC, iPad, iPod Touch, Android, iPhone, BlackBerry or any other internet-connected computer. The GoFlex Net media sharing device also integrates with social media websites, such as Facebook and Twitter, and publishes RSS feeds allowing people to keep friends and family updated GoFlex media sharing device owners can also stream content to other devices on a home network, including the GoFlex TV HD media player, to enjoy movies, photos and music on their TV.

Bridging the Gap between PC and Mac

For the first time, Seagate will include an NTFS driver for Mac® OS X on all GoFlex portable and desktop offerings, enabling storage and access of files from both Windows® and Mac computers. The NTFS driver is simply installed once on your Mac computer, and allows access and storage of files on a Windows-formatted¹ drive.

With capacities ranging from 320GB to 2TB, FreeAgent GoFlex ultra-portable and desktop drives group high-capacity, adaptability and ease-of-use with all the backup and protection people have come to expect from Seagate. Available immediately through Seagate.com and select online retailers, the GoFlex storage family includes:

GoFlex Drives:

  • GoFlexTM ultra portable drive —The core of the GoFlex™ Storage System. Available in 14.5mm and 22mm versions and includes a USB 2.0 cable. MSRP $99.99 for 320GB [silver, black]; $129.99 for 500GB (silver, black, red, blue); $169.99 for 750GB [silver and black]; $199.99 for 1TB [silver, black].
  •  GoFlex™ ultra portable drive, drive-only version—MSRP $89.99 for 320GB [silver, black]; $119.99 for 500GB [silver, black, red, blue]; $159.99 for 750GB [silver and black]; $189.99 for 1TB [silver, black].
  •  GoFlex™ Pro ultra portable drive kit —A 7200RPM, 2.5” drive that delivers premium backup with encryption and includes a USB 2.0 cable. MSRP $139.99 for 500GB; $189.99 for 750GB [black].
  • GoFlex™ Pro ultra portable drive, drive-only version—MSRP $129.99 for 500GB; $179.99 for 750GB [black].
  •  GoFlex™ Desk external drive kit — Delivers high-capacity storage and automatic, continuous backup with encryption for all your files and includes a USB 2.0 cable. MSRP $129.99 for 1TB [black]; $199.99 for 2TB [black].
  • GoFlex™ Desk external drive, drive-only versionMSRP $119.99 for 1TB [black]; $189.99 for 2TB [black].

GoFlex Cables and Adapters:

  •  GoFlex™ Cable – USB 2.0— The baseline interface for your GoFlex™ and GoFlex™ Proultra-portable drives. MSRP $19.99.
  •  GoFlex™; Upgrade cable – USB 3.0— Equips your GoFlex™ and GoFlex™ Pro ultra-portable drives to deliver up to 10x faster transfer of files vs USB 2.0, while being backwards compatible. MSRP $29.99.
  •  GoFlex™ Upgrade cable kit–USB 3.0—Includes ExpressCard adapter to update a laptop and GoFlex™ ultra-portable drives from USB 2.0 to USB 3.0 and deliver up to 10x faster transfer of files than USB 2.0, MSRP $79.99.
  •  GoFlex™ Upgrade cable – FireWire® 800 —Upgrades your GoFlex™ and GoFlex™ Pro ultra-portable drives to deliver 2x faster transfer speed over USB 2.0. MSRP $39.99.
  •  GoFlex™ Upgrade cable kiteSATA—Empowers your GoFlex™ and GoFlex™ Pro ultra-portable drives to deliver up to 6x faster performance over USB 2.0. MSRP $19.99.
  •  GoFlex™ Upgrade cable – Auto Backup —Delivers continuous backup and protection of data giving consumers the peace of mind that their data is backed up, while leaving capacity for basic drag-and-drop file transfer. MSRP $29.99.
  • GoFlex™ Desk Desktop adapter—USB 3.0 —Allows the GoFlex™ Desk to deliver up to 10x faster transfer speed over USB 2.0 for your desktop PC. MSRP $39.00.
  •  GoFlex™ Desk Desktop adapter kit—USB 3.0 —Includes PCI Express adapter to upgrade a desktop PC and GoFlex™ Desk external drive for USB 3.0 performance, MSRP $79.00.
  •  GoFlex™ Desk Desktop adapterFireWire® 800/USB 2.0—Upgrades your GoFlex™ Desk external drive to deliver 2x faster performance over USB 2.0 with FireWire® 800/USB 2.0 for your desktop PC. MSRP $49.99.

GoFlex Storage System Devices:

  •  GoFlex™ TV HD media player —Allows for enjoyment of digital content on a TV. MSRP $129.99 for media player only.
  •  GoFlex™ Net media sharing device —Enables instant, easy access and sharing of content over a network. MSRP $99.99.
  •  GoFlex™ Intelligent dock —Transforms the GoFlex ultra portable drive into the perfect desktop solution that delivers convenient file access and backup with an easy-to-view capacity gauge. MSRP $29.99.

About Seagate

Seagate is the worldwide leader in hard disk drives and storage solutions. Learn more at http://www.seagate.com .

© 2010 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Wave logo, FreeAgent, and GoFlex are trademarks or registered trademarks of Seagate Technology LLC or its affiliates in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. Actual data rates may vary depending on operating environment and other factors. The export or re-export of hardware or software containing encryption may be regulated by the U.S. Department of Commerce, Bureau of Industry and Security (for more information, visit www.bis.doc.gov ). Complying with all applicable copyright laws is the responsibility of the user. Seagate reserves the right to change, without notice, product offerings or specifications.

¹Reformatting to HFS required to use backup software for Mac or Time Machine® software.