Unprecedented Announcement of 12 New Products for all Major Market Segments Reinforces Seagate's Disc Drive Leadership Position

2004-06-14 00:00:00.0

SCOTTS VALLEY, Calif. - Reinforcing its leadership position in all major disc drive market segments, and further extending the industry's broadest product portfolio, Seagate Technology (NYSE:STX) today introduced an unprecedented array of new products targeting applications ranging from MP3 players to DVRs and other consumer electronics, notebook computers, PCs, servers and corporate data centers. These new disc drives include the world's first 1-inch 5GB hard drive, solutions in 2.5-inch and 3.5-inch form factors, Serial ATA, Serial Attached SCSI and Fibre Channel interfaces, with speeds of up to 15,000 RPM and storage capacities of up to 500GB.

Seagate Technology is the global leader in hard disc drives delivering innovative and reliable storage solutions for every market segment from Consumer Electronics to Enterprise.

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Seagate's unique capabilities, including the breadth and depth of its technology portfolio and its investments in leading-edge product design and reliability, have been fully leveraged to create arguably the broadest product line targeting the widest range of applications and customers in the history of the disc drive industry.

"With this major new product introduction, Seagate is leveraging a business model based on technology ownership, advanced manufacturing capabilities and an ability to serve an increasingly diverse global customer base," said John Donovan, vice president of TrendFOCUS, a Los Altos, California-based market intelligence firm. "Successful execution of these new product programs will allow Seagate to address approximately 97% of the total available market for disc drives, which is expected to grow from 261 million units in 2003 to 380 million units in 2006."

"The scope of our capabilities and the full spectrum of products that Seagate offers, we believe, is unrivaled in the market today," said Seagate president Bill Watkins. "Combined with analyst forecasts for strong long-term growth in storage and a proliferation of new applications, we feel that Seagate is uniquely positioned to serve the widest range of customers in both the compute and non-compute markets, across all form factors, capacities and performance platforms. This continues to be increasingly important in an industry of growing complexity and segmentation driven by customer and market trends."

While Seagate's previous generation of hard disc drives enabled the company to solidify its leadership position and meet the digital storage needs of all of the top 10 largest computer systems companies, today's announcement increases the full spectrum of hard disc drives Seagate can now offer and includes:

Seagate ST1 Series

Seagate's ST1 Series is the industry's first 1-inch hard drive to offer 2.5GB and 5GB capacities. Seagate ST1 Series drives are ideal for handheld music players, digital still cameras, PDAs and hand-held video players. Seagate listened to the music player market and has reinvented the 1-inch hard drive to compete with or beat flash memory in performance, reliability, battery life and cost. Its unique rugged design will change the reputation of 1-inch hard drives, helping music players withstand the abuse that mobile devices take.

Seagate DB35 Series

The Seagate DB35 Series is a 3.5-inch hard drive for Consumer Electronics, including digital video recorders (DVRs) and home media server applications. The Seagate DB35 Series disc drive delivers unique features for CE market requirements, with the industry's leading video-streaming tools, including time-limited commands and consistent command completion to maximize the number of streams delivered by a DVR application. The Seagate DB35 drives deliver the highest available capacity - up to 400GB.

Barracuda 7200.8

The Barracuda 7200.8 extends the world's most popular PC hard drive family. With the industry's first Native SATA interface with NCQ and support for the latest PC technology, including Intel Hyper-Threading, Barracuda 7200.8 drives enable fast data-transfer rates for hot-rod PC gaming systems and mainstream PCs, entry-level SATA servers, and PC-based home media servers. Barracuda 7200.8 offers capacities up to 400GB and years of reliable service and top performance from the world's most experienced hard drive maker.

Seagate NL35 Series

Seagate NL35 Series disc drives provide a new solution for enterprise customers by offering a lower-cost, high-capacity disc drive with a Fibre Channel interface. The Seagate NL35 drive is ideally suited for existing or new Fibre Channel-based infrastructures in data-backup applications, near-line storage or for bulk storage of non-mission critical data. The Seagate NL35 Series is the industry's first hard drive offered in capacities up to 500GB to handle a range of bulk storage needs.

Momentus 5400.2 and 7200.1

The newest generation of Seagate's popular notebook hard drive family, the new Momentus 5400.2 disc drive increases capacities by offering up to two discs and industry-leading areal densities of 50GB per disc, for total capacities up to 100GB. Seagate's new Momentus 7200.1 will be the company's first notebook hard drive with a 7,200-rpm spin speed, featuring Seagate SoftSonic fluid dynamic bearing motors. Momentus disc drives redefine mobility with low battery consumption and high resistance to 800Gs of non-operating shock.

Cheetah 15K.4

The Cheetah 15K.4 is Seagate's fourth-generation 15K-rpm enterprise class disc drive designed to run in the most I/O-demanding environments and meet mainstream enterprise applications needs. Backed with three previous generations of field-proven reliability and performance, the Cheetah 15K.4 disc drive is Seagate's fastest, coolest, quietest and most reliable enterprise drive ever. The Cheetah 15K.4 is offered in capacities up to 147GB, and is the industry's first 15K-rpm drive to feature a Mean Time Between Failure (MTBF) rating of 1.4 million hours.

Cheetah 10K.7

The Cheetah 10K.7 is the lowest cost-per-gigabyte enterprise drive. The Cheetah 10K.7 is the industry's first 10K-rpm 3.5-inch drive with a 1.4 million hour MTBF rating and is offered in capacities of 73, 147, and 300GBs.

Seagate Compact Flash Photo Hard Drive

The new Seagate Compact Flash Photo Hard Drive offers 2,500MB and 5,000MB of capacity for digital cameras in a tiny 1-inch size and a Compact Flash interface. Consumers and professional photographers alike can choose massive capacities at a price far below solid state flash media, enabling them to complete a vacation or a full-scale professional photo shoot without carrying extra flash media.

Seagate Portable External Hard Drive

Designed with a smaller hard drive inside (2.5-inch) to offer up to 100GB of portable storage in a sleek and very small footprint for the desk, the Seagate Portable External Hard Drive is the smallest desktop external hard drive offered by any of the leading hard disc drive suppliers. This high-capacity, USB bus-powered portable external drive offers low power consumption, high shock tolerance, and a compact footprint - it's the ultimate solution for consumers and business travelers who want to take their digital content with them.

Seagate USB2 Pocket Hard Drive

The Seagate USB2 Pocket Hard Drive is the world's first external hard drive small enough to fit in a user's pocket or backpack. Safely encased in a sleek round shell, it is as convenient to use as a USB thumb drive, while offering an incredible 2.5GB or 5GB of storage for transporting or temporarily backing up a huge amount of data.

Seagate Push Button Back-Up External Hard Drive

Seagate will also offer its popular Seagate Push Button Back-Up External Hard Drive with a new 400GB capacity. With stunning good looks, cool-running ruggedness, easy push-button backup, award-winning easy-to-use backup software, and a convenient on/off switch for power savings and data security, the Seagate Push Button Back-Up External Hard Drive was developed from the ground up to deliver the highest consumer design standards ever seen in a hard drive.

Additionally, Seagate announced that it is currently shipping Savvio, the first 2.5-inch disc drive designed specifically for Enterprise applications, in volume to customers worldwide. Initially available with 36- and 73GB capacities and 10K-RPM rotation speed, Savvio disc drives allow IT Managers to reduce their data center space and system total cost of ownership while also providing the highest levels of IOPS (input-output transactions per second) per cubic foot.

To learn more about Seagate's new line of hard disc drives and the exciting applications they will enable, as well as information on product availability, please go to: http://specials.seagate.com/spectrum.

Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, PC, Notebook, and Consumer Electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate and Seagate Technology are registered trademarks of Seagate Technology LLC. The WAVE logo, Barracuda, Cheetah, Momentus, Seagate DB35 Series, Seagate NL35 Series are trademarks or registered trademarks of Seagate Technology LLC. All other trademarks or registered trademarks are the property of their respective owners. Specified storage capacities reflect standard configurations exclusive of operating system or other software formatting.