Seagate’s Creative Professionals Program

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Seagate‘s Creative Professionals Program(CPP) is an initiative designed to leverage the influence of music, film and photography professionals to help drive greater awareness of how digital storage is used in their creative workflow and emphasize the importance of backing up important digital assets. Initial program participants include:

Grammy award-winning keyboardist, Rami Jaffee: The Wallflowers, The Foo Fighters, and many more

“Seagate has got my back. I record so much stuff and need to have duplicates of the primary. I’m talking terabytes of files that I catalog. With this quantity of high definition recordings, I cannot simply trust my work to just any hard drive. There is a level of performance and quality that Seagate meets, which can’t be said for a lot of the brands that are out there. Nowadays, my boys and I don’t record to anything but Seagate products. I really can’t express enough how much my craft is dependent on this technology.”

National Geographic photographer and NPPA Magazine Photographer of the Year, Jim Sugar

“When a photographer/film maker is pushing the limits to create dramatic images and video, challenges arise that did not exist when using analog formats. Ensuring that the external storage can keep up with the speed and file sizes required by today’s high-end cameras and computers, becomes a crucial component in making the entire imaging workflow process go smoothly. Most professional DSLR also shoot video, which creates greater demand on the drive to keep up with the processing power of camera and computer. With Seagate’s light-weight, reliable GoFlex ultra-portable drives for storing, transferring and backing up my work, I have the peace of mind that my photos and videos are protected and accessible.”

Producer and audio engineer, Andrew “Mudrock” Murdock: Godsmack, Avenged Sevenfold, Riverboat Gamblers, and many more.

“What I’m looking for in a hard drive is reliability, compatibility and speed. There are brands of drives I won’t use because they have given me problems in the past, like they won’t work on my system or I have reliability issues or speed errors. I’ve never had these issues with Seagate products. I’m happy to work with Seagate to help my fellow artists realize the importance of selecting the right storage tools.”

Professional photographer, Gary Copeland, clients include : Volcom, Converse, Arnetter, Oakley, Epitaph Records, and many more

“In my line of work, next to my cameras, there is not a single piece of equipment that is used more, or more heavily relied upon than my hard drives. Digital storage has literally become the centerpiece of my work life. I spend an inordinate amount of time thinking about it, and working on ways to make it more streamlined and effective.”

Sundance Film Festival Winner, Ondi Timoner

“Traveling across the country to document the thought leaders and innovators in the tech world requires gear that can stand up to the demands in the field and transition to the edit studio. Seagate's product line has the range, flexibility, and speed to support my workflow and deliver the best results wherever I need it.”

Professional photographer, Jim Jordan, clients include : Vogue, Vanity Fair, Elle, and many more

"Seagate hard drives have transformed my post-production and archival processes. I exclusively use Seagate Barracuda hard drives in all of my computers and back-up systems in my studios in New York and Los Angeles. The drives provide excellent performance and reliability and that gives me great piece of mind. I never worry about my files, thanks to Seagate. ”

The Creative Professionals Program page on provides visitors with biographical information about each participating artist, examples of their work, as well as which storage tools each professional uses to protect their digital assets, such as the Seagate Backup Plus and GoFlex families of storage solutions. The site features hyperlinks to each artist’s profiles,  Internet properties, occasional guest blogs, videos and written interviews with each professional detailing how they incorporate storage into their creative process and the benefits each storage solution delivers.

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