SCOTTS VALLEY, California - Seagate Technology (NYSE:STX) announced today that it is the first hard drive manufacturer worldwide to have delivered one billion hard drives – a number not only staggering in size, but also emblematic of the massive amount of digital content being created in the home, hand, office, car and dozens of other markets. Consider this: the one billion hard drives Seagate has delivered equates to approximately 79 million terabytes, able to store 158 billion hours of digital video or 1.2 trillion hours of your favourite music – and Seagate hard drives and storage solutions enable people to create, share, enjoy and protect more digital content every day.
As further testimony to its market leadership and the central role played by storage solutions in the digital world today, Seagate projects that although it took 29 years to reach the one billion milestone, the Company will deliver its next billion in less than five years. Also, by the time its nearest competitor reaches one billion drives delivered, Seagate will already be close to delivering its second billion.
Seagate’s billionth drive milestone comes as hard drive deliveries continue to increase dramatically. According to the Gartner Group, last year alone more than 500 million drives were delivered, compared to 1990, when slightly less than 30 million were delivered.
In 1979, Seagate’s first product, the ST506 hard drive, could store five megabytes of data or the equivalent of one MP3 song. The drive weighed about five pounds and cost US$1,500, that is US$300 per megabyte. Today, a typical Seagate hard drive offers a terabyte of data (or one million megabytes), which is enough capacity to record 32 days of high-definition video around the clock – at a cost of 1/50th of a cent (US$0.00022) per megabyte.
“This Company has an amazing, colourful and important history, which continues to be written every day by our 55,000 employees around the world,” said Bill Watkins, Seagate CEO. “Al Shugart and a few others started the Company behind a corner shop in 1979 and enabled the birth of the first PCs. Today we are at the centre of the digital content revolution. So reaching this milestone is a great opportunity for us to reflect on our accomplishments and those of our predecessors, and also to look forward to the great things that we can still achieve as a Company.”
Long-time Seagate customer, HP, congratulated the Company on this achievement. “Reaching this milestone could only be possible through exceptionally strong leadership, committed employees and deep corporate values that focus on innovation, collaboration and delivering superior customer service,” said Ike Harris, VP of the notebook supply chain at HP. “These values are very consistent with HP’s and this alignment reflects the strength of our partnership.”
The rapid growth of digital content continues to come from a wide range of sources. For example, analysts estimate that there are over one billion digital still cameras and phone cameras in the world, and that those devices accounted for 250 billion images created in 2006. It is predicted that user-generated content sites (such as Flickr and YouTube) will produce 65 billion downloads/views by 2010.
“Digital content proliferation is a long-term phenomenon,” according to John Rydning, IDC’s Research Director for hard drives. “This phenomenon is pushing demand for hard drives to more than 600 million units per year by 2010 and will continue to fuel hard drive demand in the decade ahead.”
For more information on this important milestone, please go to the website: http://1b.seagatestorage.com
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The Company is committed to delivering award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at http://www.seagate.com.
Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate LLC. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes; and one terabyte, or TB, equals one trillion bytes. Your computer operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software. Seagate reserves the right to change product offerings or specifications without notice.
This news release contains certain forward-looking statements, which are subject to a number of risks and uncertainties. The ultimate correctness of these forward-looking statements is dependent upon a number of known and unknown risks and events, and is subject to various uncertainties and other factors that may cause our actual results, performance or achievements to be different from any future results, performance or achievements expressed or implied by these statements. For a list and description of various risks, relevant factors and uncertainties that could cause future results or events to differ materially from those expressed or implied in our forward-looking statements, see our Annual Report on Form 10-K for the fiscal year ended 29 June 2007, any subsequent Reports on Form 10-Q and Form 8-K and our other securities filings.