With high-definition graphics, improved sound quality and realistic players, today’s video games are not just games. They are exciting interactive journeys.

In the old days, the game you bought was the game you got. After you mastered it, beat the bad guy, or won the championship, the game would suddenly become a lot less fun. So you would move on and buy a new game. Now, with the ability to download and store upgrades and game extensions, you can keep playing your favourite game as the action and story continue to unfold.

Realistic Detail, Customised Experience

Intense, detailed high-definition graphics make today’s video games more immersive than ever before. Motion-capture technology lets game designers realistically replicate complex body movements, making game players feel they are actually part of the game. The life of a game can be extended indefinitely with the release of new game levels—allowing your character and the game itself to evolve and become part of an interactive journey. Games today also let you further customise game play in new ways. New characters, outfits, powers and weapons can be downloaded as customisations. You can even make your own customised soundtrack and store it on your game console’s hard drive.

To create today’s sophisticated video game plots, customisable elements, movie-like trailer sequences and halftime highlights requires more digital storage capacity and processing speed than ever before. Whenever you download a new level, customise a character or create a soundtrack, a hard drive has to immediately process, integrate and store all that data. No matter what games you are playing, a video game experience can only be as good as the storage solution used by the game machine.

Game Performance

PCs and the game consoles on which they are played are becoming more like media centres, utilising more and more data to add increasingly complex features. Unlike game consoles, PCs are not designed for gaming alone. To render fast scene changes and realistic graphics without slowing down your PC requires high-capacity, high-performance storage solutions. The hard drive has to be fast enough to keep the game flowing. Professional video game players who compete in tournaments rely on 7200-RPM drives with Serial ATA interfaces and Native Command Queuing to deliver the competitive processing performance they need. These hard drives store and process data in a way that allows for faster character reactions, more realistic scene transitions and better game performance.

Take Your Game on the Road

The hard drives integrated into game consoles also allow you to save your progress in a game. With your game data saved digitally, you can carry your game on portable devices. Hard drives specifically designed to be more compact and rugged fit into much smaller devices, letting game makers offer more exciting games for handheld devices.

Advances in storage technology are helping game designers create games that are more realistic and interactive than ever before. With the ability to incorporate extensions, personal soundtracks and customisable elements, your gaming experience becomes a new adventure every time you play