LAS VEGAS - January 7, 2009 - Seagate (NASDAQ:STX) today announced at the 2009 Consumer Electronics show two new additions to the Seagate® Pipeline™ HD family of purpose-built hard drives for Digital Video Recorders – the Pipeline™ HD Mini and Pipeline™ HD.2. The Pipeline HD Mini hard drive is the world’s first 2.5-inch drive engineered specifically for use in digital video recorders (DVRs). With 160GB and 250GB capacities now available, DVR manufacturers can benefit from the lower-power performance and slim form factor of these new, smaller hard drives without sacrificing capacity for their content-hungry customers. The Pipeline HD.2 is Seagate’s second generation of the Pipeline HD drive built in a 3.5-inch form factor. These new Pipeline HD.2 hard drives, available in 250GB, 500GB and 1TB capacities, give home entertainment device manufacturers one and two disk, cost-optimized solutions for today’s high definition video recording applications.

Seagate’s Pipeline™ HD Mini and Pipeline HD.2 - purpose-built for DVRs

Pipeline HD series hard drives achieve superior performance and operation on the three key areas of importance to manufacturers – acoustics, energy efficiency and high reliability. The Pipeline HD.2 and the Pipeline HD Mini hard drives both feature enhanced acoustics for near silent operation, coupled with 24/7 operation capabilities in extended temperature ranges common to consumer electronics applications. The Pipeline HD family also continues Seagate’s commitment to earth-friendly and sustainable products with leading low-power designs and improved usage of recycled and recyclable materials.

“We now live in a media landscape where all information and entertainment, be it video, photos, music or other files, are enabled by digital storage,” said Brian Dexheimer, president of Seagate’s Consumer Solutions Division. “When it comes to HD video, there are demands placed on storage that are specific to the CE industry, and Seagate’s latest line of Pipeline HD hard drives is built to meet and exceed these rigorous demands. Additionally, with the imminent, FCC-mandated transition to digital broadcast coming in February 2009, the demand for HD video storage in the home will grow to new heights, and Seagate is ready.”

Industry analysts see significant growth for this market: “Forecast DVR shipments will reach more than 52 million units in 2012,” says Greg Ireland, research manager in IDC’s Consumer Markets program. “IDC forecasts the market will increase at a compound annual growth rate of 14.3% from 2007-2012, with 2009 shipments expected to top 32 million units.”

Operating below the range of audible sound for the human ear at just 21db, the Pipeline HD Mini and Pipeline HD.2 hard drives provide optimized acoustics for purpose-built home entertainment components. The living-room environment demands superior acoustic management to limit audible distractions during operation of DVRs and Media Center PCs, and Pipeline HD series hard drives enable designers to build the quietest home entertainment systems possible.

In keeping with Seagate’s goal of delivering sustainable products through its advanced manufacturing processes, both the Pipeline HD.2 and Pipeline HD Mini hard drives are made up of 50% recycled materials with 75% of the materials being recyclable. These drives also contribute to sustainable energy initiatives by achieving a 52% improvement in power savings over previous generations. The Pipeline HD Series of hard drives is also built without the use of harmful chemicals like the fire retardant bromide and is PVC free.

Seagate® Pipeline™ HD Series Hard Drive
Seagate’s Pipeline HD Mini and Pipeline HD.2 drives will be available in the first half of 2009. With up to 1TB of available storage, the new Pipeline HD series of drives allows DVRs to capture up to 200 hours of exciting high-definition (HD) television or up to 1,000 hours of standard definition television and supports up to 10 simultaneous streams of HD video for optimal playback and recording of television programming. Pipeline HD Series drives are Microsoft® Vista® certified ensuring the drives can work seamlessly for both DVR and Media Center PCs. The new line of purpose-built hard drives are also designed to perform reliably at the widest range of industry standard operating temperatures – capable of operating at drive case temperatures up to 75° C and with the improved system reliability, the drives increase the field life of DVRs and home media centers computers.

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About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disk drives and storage solutions, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, and Consumer Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at http://www.seagate.com.

Copyright © 2009 Seagate Technology LLC. All Rights Reserved. Printed in USA. Seagate, Seagate Technology, and the Wave logo are trademarks or registered trademarks of Seagate Technology LLC or its affiliates in the United States and/or other countries. Pipeline is either a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features, and application software. Seagate reserves the right to change, without notice, product offerings or specifications.

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