More memories, more data, more to protect

Today, many of us carry smartphones and other digital devices that instantly record, edit and share life’s biggest milestones and simplest moments. As a result, the amount of data we create is growing at a pace few imagined even five years ago.

Each day, people around the world — tech-savvy or simply sentimental — take billions of photos and record millions of videos. As such, our devices have become modern-day albums, filled with digital memories.

And much like the physical photo albums of the past, the content of these libraries is irreplaceable — from videos of grandchildren’s first steps to photos of the Seven Wonders of the World.

Few care to delete what amounts to priceless memories or personal IP. Most want to store and protect the digital record of their lives against loss, hardware failures and human error.

AI supercharges data creation

Artificial intelligence is now embedded in more than three quarters of today’s consumer devices, making it even easier to create polished photos, videos and digital media. Intuitive AI platforms can generate professional quality images and videos within seconds, accelerating both creativity and output.

The video surge means a surge in data to preserve. A typical one-minute video consumes 100 times more data than one high-def image. As the tools get smarter and our digital albums get bigger, storing them becomes even more essential.

Combine cloud storage with local backups

Our digital scrapbooks deserve the same care as personal documents or family keepsakes.

Cloud storage offers convenience and accessibility, but local backups provide full control over data while protecting its value. A mix of both ensures your memories stay safe, accessible, and protected for years to come.

A few simple steps to get started:

• Start with either a portable device or expansion desktop hard drive.
• Schedule automatic backups. Or to run them manually, set regular calendar reminders for a given time or day.
• Also, make sure to safeguard data against scams and malware with encryption and password protection.

Learn more about storing smarter.