Prediction: ‘Creativity renaissance’ in 2026

“We’re at a pivotal moment in the history of humanity, one in which tech advancements are sparking and scaling creativity in a way we’ve never seen before,” says Seagate CEO Dave Mosley. “More video content, in particular, will be created in 2026 than at any time in history.”

This increase starts from an already high baseline. Video has become a universal medium — a common language for entertainment, education, communication and customer engagement. Every day, more than 20 million videos are uploaded to YouTube alone. In the first five months, Google Flow powered by Veo generated more than 275 million videos. By one estimate, 90% of digitized data is video.

In 2026, the curve steepens. “As AI platforms put the power of data into the hands of everyone, everywhere, we’ll see a creativity renaissance,” says Mosley. AI isn’t replacing creators — it’s supercharging video creation:

• Every enterprise becomes a media company. From compliance walkthroughs and onboarding modules to internal broadcasts and customer-facing shorts, video now permeates workflows. As such, documents give way to clips, labeled video segments and streams.
• From “one video for millions” to “millions of videos for one.” Sales, marketing, service and training are embracing 1:1 video for tailored onboarding, adaptive coaching and customer‑specific tutorials. Personalization involves significantly more versions, assets and data.
• Short-form video: high volume, high velocity. TikTok, Reels and Shorts have taught the world to publish in bursts. Smartphones — and AI-native cameras — turn ideas into stories and fan them out across formats with auto‑editing and instant remixing. The velocity of creation skyrockets.
• A one-minute AI-generated video can be 20,000 times larger than a text file. Beyond that, each single production usually generates further iterations to store and reuse.
   

The strongest impetus behind the video boom isn’t technology — it’s human creativity. The desire to create, document and share is innately human.

This powerful instinct has seized on AI to remove friction and previous limitations in creating video. Combine human imagination with machine generation at scale, and video generation growth becomes a surging tide.

Learn more about content creation in the age of GenAI here.