Perspective

16 Dec, 2025

Data Creation

‘Limitless creation’: Enterprises and the GenAI boom

Perspective

Two industry experts offer insights to help CIOs navigate the new age of data management

Two headshots side by side; Jason Feist left, Adam Wright right.

Research from IDC shows that in short order, the majority of enterprises have equipped employees with generative AI tools to create in seconds and minutes what used to take days and weeks. 

The results? Nearly ‘limitless creation,’ with more and larger files generated fast from newly empowered content creators in every corner of the business. 

IDC Research Manager Adam Wright and Seagate Senior Vice President Jason Feist discuss how to get the strategy, policy and infrastructure right so as to turn the resulting “deluge of data” into business value.  

Watch the replay of their discussion on LinkedIn.