May 26, 2009

Seagate First With Rewards Programme For Channel Partners

Seagate Technology (NASDAQ: STX) has become the first hard disk drive manufacturer to introduce a rewards programme for its EMEA distribution channel customers. Modelled on the familiar frequent flyer format used by airlines, the Seagate SPP Rewards Programme is open to all existing and new members of the Seagate Partner Programme (SPP) in EMEA. It allows customers who purchase qualifying products from Seagate’s distributors to earn points which can then be exchanged for rewards chosen from the SPP Rewards catalogue. Points can also be earned by taking specific Seagate training courses.

The SPP Rewards catalogue includes a wide range of merchandise, vouchers and travel awards which can be redeemed for personal or business uses.

Seagate products and training are also available so that the programme can be used to benefit a customer’s business as well as individuals.

Seagate is also introducing a number of other enhancements to its partner programme including more product information, online product sales training and other sales tools, and a premier level that will give key partners extra recognition and support.

“Our partner programme is highly regarded in the EMEA channel and, as a result of the feedback we have received from research and from conversations with our business partners, we are now introducing these enhancement which, we believe, will significantly increase the SPP’s value and usefulness to our channel customers,” said Mark Whitby, Seagate’s head of marketing in EMEA. “The launch of SPP Rewards is an exciting addition to our channel marketing efforts and I am particularly pleased that we are the first hard drive vendor to introduce this kind of incentive programme for channel customers. It is a unique way for Seagate to recognise the sales and marketing efforts that our partners are making to grow our business together.”

As well as eligibility for SPP Rewards, the Seagate Partner Programme offers a range of benefits including exclusive sales tools and product information, privileged invitations to promotions, priority access to technical and pre-sales support, and a dedicated partner web portal. Seagate Partner Programme materials for EMEA are available in eight languages; English, French, German, Italian, Polish, Russian, Spanish and Turkish.

For further details and terms and conditions of the Seagate Partner Programme and SPP Rewards, as well as registration for new and existing members, visit

Seagate is the worldwide leader in the design, manufacture and marketing of hard disk drives and storage solutions, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, and Consumer Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at

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