Oct 02, 2007
According to a study conducted by American Express and the Travel Industry Association (TIA), approximately 124 million Americans have taken vacations in the past year. And, nearly 59 percent of those taking time off from the daily routine for travel and fun, do so during the summer months states Trip Advisor. The TIA survey also points to digital cameras (67%) as the second most popular technology packed along with sun glasses and board shorts when people are heading out on their annual vacations. The other top technologies included mobile phones (86%) and laptop computers (24%). Research analysts agree that there is no slow down in sight for the digital imaging market. "The global demand for digital cameras will continue to be strong with 122 million units shipping in 2007 and 139 million units shipping in 2010," said Christopher Chute, research manager for Worldwide Digital Imaging Practice at IDC.
Given the popularity of digital photography, Seagate has designed a sleek, compact and fashionable way to back up and secure all of those precious memories with the Maxtor® OneTouch 4 Mini. This latest addition to the Maxtor family of data protectors ensures that people can now have the confidence that their digital photos and videos will be there when they wish to share them with friends and family.
"Maxtor is in the business of saving your digital life,” said James Druckrey, senior vice president and general manager of Seagate's Branded Solutions business unit. "It is often said that we are the sum of our experiences and a good portion of those memories are now in a digital format. Maxtor understands the value our customers place on their collection of digital media and we are here to make sure those moments are saved forever."
The Maxtor OneTouch 4 Mini is the first portable storage solution to include a complete suite of software designed to safeguard your digital assets. The Maxtor OneTouch 4 Mini has four features to make back up and security of your personal information a breeze. These intuitive new tools include: the ability to perform multiple-computer data synchronization, file-type and folder-level automated back up, drag-and-drop encryption and bare metal system restore. In the event of a fatal crash or virus attack, the Maxtor SafetyDrill, the bare metal system restore feature, provides peace of mind by allowing the nearly instantaneous restoration of an entire PC hard drive ensuring access to application and files even in a time of crisis.
The change in season brings us back to the daily routine of students returning to school and the standard workweek. Although the memory of the sunny days of summer may start to fade with the cooling weather, the photos - safe and secure on Maxtor storage solutions - of this year's vacation will help people cope with the coming winter.
Maxtor OneTouch 4 Mini
Offering the protection you would expect from a desktop storage solution in a travel friendly, compact design, the Maxtor OneTouch 4 Mini is the first mobile storage solution that ships with this full suite of data protection software. The Maxtor OneTouch 4 Mini sports a new industrial design that conveys security and an enhanced user interface to provide a new level of consistency and ease-of-use. The new Maxtor OneTouch 4 Mini is visually reassuring with its aesthetically appealing "vault-like" appearance that is a compliment to today’s notebook computers. Reinforcing Seagate's commitment to providing durable and innovative storage solutions, these good looking reliable data protectors feature improved acoustics, optimized convection cooling systems, and an inner disc drive casing and shock mounts for additional drive protection. The Maxtor OneTouch 4 Mini is compatible with Windows XP, Vista and Mac OS X operating systems. For further information on Maxtor OneTouch 4 family of data protectors, please visit http://www.maxtorsolutions.com. The manufacturer's suggested retail prices (MSRPs) are: $99.99 for 80GB, $119.99 for 120GB and $149.99 for 160GB.
About Seagate Technology
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Maxtor and Maxtor OneTouch 4 are either trademarks or registered trademarks of Seagate Technology LLC or one of its affilitates. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting.