Mar 09, 2009

Seagate and AMD unveil World's First Demonstration of Serial ATA Six Gigabit/Second Technology for High-Speed PC Applications

Seagate (NASDAQ:STX), teaming up with microprocessor manufacturing leader Advanced Micro Devices (AMD) at the Everything Channel Xchange Conference in New Orleans this week, today unveiled the world’s first public demonstration of next-generation high-speed data transfer – Serial ATA six gigabit/second – for bandwidth-hungry desktop and laptop PC applications, including gaming, streaming video and graphics multimedia.

The Serial ATA (SATA) 6Gb/s storage interface will deliver the highest performance – burst speeds of up to six gigabits per second – for all PC applications, maintain backward compatibility with the SATA 3Gb/s and SATA 1.5Gb/s interfaces, and use the same cables and connectors as previous SATA generations to ease integration. The third generation of the mainstream storage interface for desktop and notebook computers also enhances power efficiency and improves Native Command Queuing, a SATA feature, to increase overall system performance and data transfer speeds of mainstream PC applications, but especially applications with heavily transactional workloads such as scientific modelling and forecasting, and engineering design and simulation.

“The increasing reliance of consumers and businesses worldwide on digital information is giving rise to gaming, digital video and audio, streaming video, graphics and other applications that require even more bandwidth, driving demand for PC interfaces that can carry even more digital content,” said Joan Motsinger, Seagate Vice President of Personal Systems Marketing and Strategy. “The SATA 6Gb/s storage interface will meet this demand for higher-bandwidth PCs. Seagate has a long history of being first to market with new technologies such as Serial ATA, perpendicular recording and self-encrypting drives, and is pleased to be teaming up with AMD to stage the world’s first public demonstration of SATA 6Gb/s storage.”

“AMD strives to deliver platform technology that our technology partners can use to create high-performance desktop and laptop PCs,” said Leslie Sobon, Vice President of Product Marketing, AMD. “The new SATA 6Gb/s technology not only incorporates the best features of previous SATA generations, but also includes new enhancements. This innovation enables AMD to continue to evolve its technology platforms and to develop low-cost designs that our technology partners can use to improve their own PC and laptop products.”

The Seagate and AMD demonstration features two Seagate SATA disc drives – one a currently shipping Barracuda® 7200.12 3Gb/s hard drive and the other a prototype Barracuda 6Gb/s drive – in a desktop PC to show the performance difference between the two generations. The PC is powered by an AMD prototype SATA 6Gb/s chipset. The Seagate SATA 3Gb/s drive runs at more than 2.5 gigabits per second and the SATA 6Gb/s drive at 5.5 gigabits per second, with the performance of each storage interface displayed on the PC monitor.

Serial ATA 6Gb/s – Lightning-fast speed for next-generation personal computing Serial ATA (SATA), the mainstream storage interface for desktop and notebook disc drives, is currently available in two speeds – 3Gb/s and 1.5Gb/s. SATA 6Gb/s was developed by the Serial ATA International Organiszation (SATA-IO) under the Serial ATA Revision 3.0 specification.

In keeping with SATA-IO objectives for designing a low-cost interface for desktop and notebook PCs, SATA 6Gb/s maintains the low cost and low-power design requirements of previous SATA generations, and is designed to be backward compatible with SATA 3Gb/s connectors, cables and other hardware.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The Company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at http://www.seagate.com.

Copyright 2009. Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. Barracuda is either a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes; and one terabyte, or TB, equals one trillion bytes. Your computer operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software. Seagate reserves the right to change product offerings or specifications without notice.

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