Mar 24, 2008

Australian Independent Film Maker Rides off on a Good Cause and an Adventure with Seagate

SINGAPORE - ‘Boris’ Brilliant Bike Ride’ is a film by independent filmmaker, David Smith, tracking the emotional journey of former World Boxing Champion, Barry Michael, and 30 other cyclists pedalling the length of Vietnam, in order to raise funds for the devastating and presently incurable disease, muscular dystrophy.

Smith, who generously funded the making of the documentary, ‘Boris’ Brilliant Bike Ride’, for the Muscular Dystrophy Association (MDA), says the venture would have been “prohibitively expensive and certainly not viable” had he been relying on the media of film.

Smith, who owns and runs his own production company, imaginACTION, says he feels ‘liberated’ by the technical advances made possible in the digital world. And while it was digital technology that has enabled the film to come to fruition, it was Seagate’s donation of two Seagate® FreeAgent™ Pro 750GB drives that Smith says helped save his work and sanity.

Plenty of Storage Space – Key to Documentary Project Smith explained: “We were only invited to join the trip two weeks before departure, so we set off with no script, just the itinerary. We had no option but to film pretty much everything that happened, at least, until some possible story elements and characters began to emerge. Inevitably, we built up an enormous amount of footage to cover all our options. Assured that I have ample storage capacity, even for high-definition (HD) projects, means I no longer think about how to store the images – I can just focus on making the most of my footage.”

Once home, his two Seagate FreeAgent drives made the job of editing easy for him. Smith used one of the Seagate 750GB FreeAgent Pro drives to store the entire project as a ‘bundle’. That drive was kept in the office while a complete replica was stored offsite on the second drive.

“We had 23 hours of high-definition footage on tape, plus critical project files, intermediate renders and composited graphics to be housed in one external drive,” he said. High-definition footage, Smith explained, produces large, complex files.

Smith said that using smaller drives or alternate storage media would have been too stressful for him. “When you have spent nine months working on a project of this nature and dealing with hard-fought-for footage, you must have absolutely no possibility of losing it,” he said. “Large scale storage such as the Seagate FreeAgent Pro 750GB drive means I could focus on the editing rather than spend my time and effort juggling for ‘space’ on the drives,” he added.

“In a worst-case scenario, where the studio burns down and even the camera tapes are lost, it’s hugely consoling to know there’s a complete backup set of both the footage and the edited project safely housed at another location. Without that Seagate backup, I would find it difficult to sleep at night!” he said.

One of the special features of the FreeAgent Pro series is the option of eSATA connectivity. With a data transfer rate of 6GB/second this allows you to edit directly from the external drive, as though it was plugged directly into the motherboard. “The reliability and speed of data transfer far exceeds USB 2.0 and even FireWire®, and this is a huge time saver,” Smith said.

The Boris’ Brilliant Bike Ride challenge has raised $430,000 for Muscular Dystrophy research and the documentary is currently under consideration with several free-to-air channels. It is distributed in Australia and New Zealand by Marcom Projects at www.marcom.com.au.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. FreeAgent Pro is either a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Seagate reserves the right to change, without notice, product offerings or specifications.

About imaginACTION
imaginACTION is an award winning video production company specializing in medical, educational, environmental and mental health issues, as well as corporate and promotional DVDs. The company is highly regarded by a diverse array of clients, borne out by the fact that they were outright winners of the 2005 Australian Achiever Award for TV, Film, Audio and Video Services. That award celebrates excellence in Customer Service. In 2001 David Smith was elected a Fellow of the Royal Society for the Arts (FRSA), a slightly lateral achievement for a former physiologist and a reflection of his strong contribution to the arts over many years. imaginACTION can be explored at www.imaginaction.net.au

About Muscular Dystrophy Association (MDA)
The Muscular Dystrophy Association MDA was formed in the mid 1970’s as a small not-for-profit organisation. Since its inception it has played a pivotal role in establishing organisations to support the MD community domestically and overseas. MDA has a very strong commitment to "quality-of-life" programs, and developed the CampMDA program in 1988 for children and adults with a neuromuscular disorder. The MDA also runs extensive information provision programs with world-wide links to research centers and MDAs around the globe. More information on MDA can be found at www.mda.org.au