Jul 09, 2008

Seagate Brings Digital Content Center Stage

Seagate (NYSE:STX) today announced they will team up with Live Nation (NYSE:LYV), bringing the world’s leading provider of storage solutions together with the world’s largest live music company, as the presenting sponsor for the much-anticipated Download 2008 music festival. Seagate also becomes the official digital storage sponsor at the San Francisco Bay Area’s Shoreline Amphitheatre and Denver’s Fiddler’s Green Amphitheatre through October 2008.

“Seagate understands how music, video and social media are driving a digital ecosystem in which more fans are downloading songs and albums, more artists are going ‘straight to digital’ with their new releases, and digital content is exploding,” said Pat King, senior vice president, Seagate Consumer Solutions. “We are thrilled to be starting this relationship with a company that shares our vision of the digital lifestyle and the arts.”

As part of the Live Nation sponsorship, Seagate is the presenting sponsor of Download 2008, which in its fourth year, continues its tradition of marrying cutting edge bands with a uniquely interactive fan experience. This year’s Download events are being held in San Francisco (Shoreline Amphitheatre, July 19th), Los Angeles (Gibson Theater, July 20th) and Philadelphia (Susquehanna Bank Center, August 2nd). For additional information or to buy tickets, fans can go to www.livenation.com or www.downloadfestival.com. At each Download 2008 concert, 50 lucky fans will have the chance to win one of Seagate’s 250GB FreeAgent™ Go portable hard drives to back up and carry their favorite music, pictures, games and videos, and fans around the world can visit the Seagate-sponsored Download 2008 website to check out exclusive artist content and promotions.

In addition to its involvement with Download 2008, Seagate announced today that the company is the official digital storage sponsor of the San Francisco Bay Area’s Shoreline Amphitheatre and Fiddler’s Green Amphitheatre in Denver. Seagate will provide storage lockers at each venue for concertgoers to use while enjoying the show as well as host a “text-to-win” sweepstakes at each show where music fans can enter for a chance to win a Seagate® FreeAgent Go portable hard drive. With a combination of functionality and style, Seagate FreeAgent solutions have dramatically changed how people store, access and share their digital content like music, movies and video. For a schedule of upcoming concerts go to www.livenation.com.

“Our relationship with Seagate enables music fans to tap into the latest technology to store and enjoy music by their favorite artists,” said Russell Wallach, president National Alliances for Live Nation. “We are happy to team up with Seagate and appreciate their dedication and support of live music. Seagate’s support of a variety of our most exciting concerts this summer exemplifies our commitment to connecting live music fans with innovative means to enhance their overall music experience.”

Seagate not only affords consumers a way to store and back up their music, it also gives artists creative freedom through access and portability of their digital media. Whether at home, in the studio or on the road, musicians are leveraging the speed, capacity and mobility of Seagate storage solutions to facilitate creativity and boost production.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, and Consumer Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at http://www.seagate.com.

About Live Nation
Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” Additional information about the company can be found at www.livenation.com under the “About Us” section.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. FreeAgent is either a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners.