Sep 06, 2004

AC Nielsen Again Names Seagate #1 Disc Drive Company in India

Seagate Technology (NYSE:STX), the world's leading supplier of hard disc drives, continues to strengthen its market leadership position in India, based on a recently published analyst report. According to independent market research company ACNielsen's findings, Seagate leads all suppliers of hard disc drives in India, with more than 60 percent market share for the Personal and Enterprise storage market segments in the second calendar quarter of 2004. The nearest competitor could achieve only 26% market share.

"Seagate, with a market share of 61% for the 2nd Quarter 2004, has continued its market dominance," said Aushutosh Bhagwat, Director of Customized Research at ACNielsen. "Seagate has been able to successfully counter it nearest rivals as it has now opened up service centers across the country. Some of the recent product launches and appointment of new representatives in smaller cities has also enabled Seagate to consolidate its position. The latest announcement of a five year-warranty on Seagate internal hard drives should help it to further consolidate its market leadership in India."

"Seagate is committed to providing the highest quality and reliability in our products, and our strong channel partners work closely with us to ensure that we are meeting the needs of IT users in India," said Sharad Srivastava, country manager for Seagate in India. "This has been clearly reflected in ACNielsen's latest report and the fact that Indian users choose the Seagate brand over all other storage products will bolster our commitment to continue meeting the unique needs of this important market."

Leveraging a strong reputation, proven technology leadership and best-in-class products, Seagate's success can be attributed to efforts in enhancing the quality of its customer service and outreach to the end users. One such example is the success of Seagate SeaCare centers in multiple locations across India to offer increased access and after-sales support to end users. In addition, the Seagate Certified Engineer Program, designed to train sales and service engineering staff at Seagate channel customers, has been extremely popular and has strengthened the technical competence of Seagate's partners to service user needs.

Seagate is very well positioned in all market segments and has expanded its product line with a range of new products recently that enables the Company to address nearly all hard disc drive applications. It has also substantially changed the market paradigm with the recent announcement of its 5-year warranty program - the industry's longest warranty program - on every Seagate internal PC, notebook and enterprise hard drive shipped through its distribution and retail channels throughout the world.

"The five-year warranty program is a very good sign for the industry," said Hariharan Easwar, general manager, Ingram Micro India. "We are seeing increased interest for Seagate disc drives among system integrators and end customers. These steps would substantially increase the market share of Seagate in India in the forthcoming quarters."

About Seagate
Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing and Consumer Electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at

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