Jan 29, 2007

Seagate's 750GB Desktop Hard Drive Wins Best Design of the Year Honor from Electronic Design Magazine

SCOTTS VALLEY, Calif. - Seagate Technology (NYSE:STX) today announced that the Seagate Barracuda® 7200.10 hard drive, the world’s first desktop PC hard drive to feature up to 750GB of capacity and advanced perpendicular recording technology, has won Electronic Design Magazine’s Best Design of 2006 Award.

The award comes one month after the Seagate Barracuda 7200.10 hard drive won PC World’s 20 Most Innovative Products Award and PC Magazine’s Annual Technical Excellence Award. Electronic Design lauded the Barracuda 7200.10, the only hard drive to be honored by the magazine, as an “outstanding end-product design” that leverages technology “significant to advancing electronic design.”

“Seagate’s Barracuda 7200.10 combines the highest levels of capacity and performance needed by today’s multimedia applications with the reliability necessary for large-capacity systems,” said Bill Wong, embedded systems and technology editor for Electronic Design Magazine. “This drive sets a new standard for desktop PC hard drives in a compact and quiet package.”

“Seagate couldn’t be more pleased that the Barracuda 7200.10 hard drive and our perpendicular recording technology have received this great honor from Electronic Design Magazine,” said Michael Wingert, Seagate executive vice president and general manager, Personal Compute Business. “Consumers and organizations of all sizes need innovations like perpendicular recording to store vast amounts of content in our increasingly digital world. Seagate will continue to develop products and technologies that make it easier to store, manage and use this information.”

Electronic Design editors selected the Best of 2006 winners from hundreds of products featured in briefings and demonstrations throughout 2006. Taking into account reader feedback, Electronic Design’s technical editors chose the products they felt had the greatest impact on design in 2006.


With the introduction of the Barracuda 7200.10, the hard drive industry saw the biggest capacity jump in its 50-year history – a 50 percent leap from the previous high of 500GB. Seagate used perpendicular recording technology to achieve the milestone. The technology stands data bits vertically onto the disc media, rather than horizontal to the surface as with traditional longitudinal recording, to deliver new levels of hard drive data density, capacity and reliability. The new data orientation also increases drive throughput without increasing spin speed by allowing more data bits to pass under the drive head in the same amount of time.

Seagate uses perpendicular recording technology in all of its new desktop, notebook, enterprise, consumer electronics and retail hard drives. The technology will give rise to Seagate’s first 1TB hard drive, due out in the first half of 2007. The drive will be the industry’s only second-generation 3.5-inch hard drive to feature perpendicular recording. It will deliver industry-leading areal density of 164 gigabits per square inch, packing 250GBs of storage capacity on each of its four platters, fewer than announced drives with comparable total capacity. Fewer disc platters and heads typically means higher drive reliability and lower operating temperatures, power consumption and sound output.

About Seagate

Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Barracuda is a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting.

For more information, contact Michael Hall.