Jul 20, 2004

Creative Technology Chooses New Seagate 1-Inch Hard Drive for its CE Products

SCOTTS VALLEY, Calif. - Seagate Technology (NYSE:STX) and Creative Technology Ltd (Nasdaq: CREAF) today announced that Creative has chosen Seagate as the strategic supplier of disc drive storage technology for its new portable audio product lines, starting with Seagate's new ST1 Series 1-inch hard drive.

Over the years, Creative has built upon the popularity of its PC audio success to include other hand held consumer electronics application like Zen Jukebox portable media players. Creative and Seagate intend to work together on additional products with the goal of enhancing the storage capabilities for hand held consumer electronics products.

The Seagate ST1 Series, the industry's first 1-inch hard drive to offer 2.5GB and 5GB capacities, lets consumers download larger libraries of higher-fidelity music to pocket players. Seagate's new and unique RunOn Technology improves music streaming performance when jogging or walking. RunOn Technology helps the ST1 drive sense a high motion environment and compensate for it, enabling the drive to find the music it's looking for. The Seagate ST1 Series can hold up to 90 hours of high-quality music files (128 kbps), its typical time-to-ready is 2 seconds or less, and its unique rugged design helps music players withstand the abuse that hand-held devices take.

"Creative is pleased to team up with a global technology leader like Seagate to deliver leading edge consumer products to the masses," said Sim Wong Hoo, chairman and CEO of Creative Technology Ltd. "Adoption of Seagate disc drives into Creative's portable audio product series clearly demonstrates our confidence in Seagate's storage technology leadership. We believe strongly that Seagate is well-suited to enable Creative to expand its goal of enhancing the PC experience for consumers from all walks of life."

"When electronics customers think of Creative, they see innovative, reliable entertainment products. And Seagate is leveraging 25 years of industry innovation to move disc drive advancements beyond traditional capacities, product design, technologies and applications," said Brian Dexheimer, Seagate executive vice president of Global Sales and Marketing. "Based on direct customer input at our CE Design Service Centers, Seagate develops drives to deliver the features CE manufacturers ask for - quiet acoustics, high reliability and top streaming performance. Seagate consumer electronics engineers are ready to help solve integration issues at the company's unique Design Service Centers. Seagate is the only hard drive company to provide CE manufacturers with a comprehensive partnership: products, technology and services."

Seagate has greatly expanded its line of consumer electronics hard disc drives, announcing the world's first 5GB 1-inch hard drive for hand-held applications, a new 400GB hard drive for DVR (digital video recorder) and home entertainment systems and the world's first 5GB 1-inch Compact Flash external hard drive to give consumers up to 5,000 Mbytes of storage for digital cameras. These new products give Seagate the broadest offering of Consumer Electronics storage in the industry, capable of supplying storage for the entire spectrum of today's and tomorrow's revolutionary entertainment devices - from the home theater to the pocket media powerhouse. As the only hard drive company offering products for nearly every hard drive application, Seagate provides the global scale, supply and support that Consumer Electronics device manufacturer's need.

About Creative
Creative (Nasdaq: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster audio cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About Seagate
Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile, and Consumer Electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate and Seagate Technology are registered trademarks of Seagate Technology LLC. Creative and Sound Blaster are registered trademarks of Creative Technology Ltd. in the U.S. and/or other countries. All other brand and product names are trademarks or registered trademarks of their respective holders. Specified storage capacities reflect standard configurations exclusive of operating system or other software formatting.