Jan 30, 2007

Seagate Enables the Transformation of the Mobile Phone Experience with the Introduction of "DAVE" Technology

SCOTTS VALLEY, Calif. - Seagate Technology (NYSE:STX) today formally announced the Digital Audio Video Experience (D.A.V.E.™) technology - the project previously code-named "Crickett" - at the DEMO 07 Conference. Having already created significant buzz in the mobile phone community, the DAVE platform is an enabling technology that delivers 10-20 GB of wireless storage in an accessory smaller than many common slim-line mobile phones. DAVE technology is designed to store, play and share digital files on mobile phones, PCs, and other wireless-enabled devices.

Using Bluetooth1 or WiFi2 connections, DAVE is the answer to providing substantial storage capacity without impacting the design or cost of mobile handsets. Built for portability and about the size of a centimeter-thick credit card, the DAVE mobile platform slips conveniently into a shirt pocket, backpack, or purse - anywhere up to 30 feet (9.1 meters) from the phone. In addition, the mobile storage platform is open source, enabling third party software developers to create new applications for the mobile phone utilizing the hard drive's unmatched capacity and performance. The DAVE technology is offered to telcos and mobile handset OEMs for sale under their respective brand names.

"Mobile telephony is undergoing a multimedia revolution, and the DAVE mobile content platform will provide even more fuel for the growth of new music and video services over mobile networks," said Patrick King, senior vice president and general manager of Seagate's consumer electronics business unit. "Products using DAVE technology will enable digital content, whether for business or entertainment use, to be stored, moved, and connected in ways never before possible. Mobile carriers can use this technology for creating value from their investments in high-bandwidth networks, and mobile handset manufacturers have another tool for turning the multimedia phone into the center of the mobile consumer's digital life."

The push to monetize massive investments in high-speed wireless networks has accelerated new service offerings worldwide, including mobile TV, digital music, digital video, personal blogging and more.

According to Frost & Sullivan, the number of mobile video download subscribers will jump to nearly five million in 2010 as compared to roughly 250,000 mobile video download subscribers in 2006.

"I am pleased to have Seagate introduce its DAVE mobile platform to the world at DEMO 07," said Chris Shipley, executive producer of the DEMO Conferences. "DEMO introduces products and technologies that will dynamically change market trends and Seagate's DAVE technology definitely falls into this category, offering exciting new capabilities to our mobile world."

DAVE Technology Transforms the Mobile Phone Experience

Using products based on the DAVE storage platform, consumers will now be able to store all of their mobile media on one device for access when, where, and how they want. The DAVE technology lets consumers combine their audio and video files downloaded through mobile networks with entertainment and other content side-loaded from PCs or other devices for a fully customized, personalized mobile experience.

* Makes upgrading mobile phones easy - storing content on a DAVE-based device makes upgrading a mobile phone fast and easy. Simply pair the device to the new handset, and start enjoying digital content on the new phone in just minutes.

* Turns the mobile phone into a DVR/MP3 powerhouse - consumers can now download video from mobile phone networks; grab music from online, mobile, or PC libraries; load audiobooks or GPS data; and use all of that data as needed when on-the-go. The 10GB version will make 2,500 songs or 21 hours of video available to mobile consumers all the time, anywhere.

* Increases use of mobile entertainment networks and data services - with massive storage capacity, mobile network operators can now offer consumers the opportunity to download and enjoy large media and data files. With video files downloaded to products based on the DAVE platform instead of streamed through the mobile network, video can now be delivered without latency or coverage issues. DAVE-based products will also enable new business models for high-bandwidth networks, such as try-and-buy content, that offer real value for consumers.

* Enables mobile lifeblogging and other social networking applications - the ability to record massive video and photo files on the mobile phone, edit and annotate content, then upload to social networking sites such as YouTube or MySpace is now mobile and spontaneous. Consumers can also use the DAVE technology features to share the content with other mobile phones, PCs, wireless-enabled cameras, or even other DAVE mobile storage devices.

Ideal For Portable Use with Long-Lasting Battery Performance

The DAVE reference design is about the size of a centimeter-thick credit card, with dimensions of 3.5 x 4.7 x .47 inches (61 x 89 x 12 mm) and weighing only 2.5 ounces (70 grams). Utilizing Seagate's revolutionary Storage Management Module power-saving technology unveiled at CES, the rechargeable lithium ion battery3 delivers up to 10 hours of media-streaming performance4 and up to 14 days of standby power5.

DAVE Platform Software Developers Kit

Built on a set of open API platform accessible to developers using current development tools, the DAVE mobile storage platform offers mobile phone software developers the opportunity to create new applications utilizing the hard drive's capacity and performance. A DAVE Software Developers Kit, available in March 2007 from Seagate, streamlines the process of building videogames, applications that manage and play multimedia, enhanced GPS systems, and other new software widgets for the mobile lifestyle. Software developers can find more information on the DAVE mobile storage platform SDK during the 3GSM World Congress at 3gsm.seagate.com.

The DAVE mobile storage platform is expected to be available to leading cell phone manufacturers and telco service providers for products in the second calendar quarter of 2007.

About Seagate

Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives that enable the creation, storage, sharing, and protection of digital content everywhere-the home, hand, car, and office. Providing products for a wide range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions, Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with a goal to be the lowest cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Run-On Technology and DAVE are trademarks of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.

For more information, contact Colleen Rodriguez.

1 Bluetooth 2.0
2 WiFi 802.11b and 802.11g
3 Using USB2.0 On-the-Go
4 Media streaming is defined as continuous playback of music at 128 kbps, and video at 768 kbps for video (320x240 screen resolution)
5 Standby power is defined as being inactive but "sniffing" for Bluetooth commands from the users mobile phone