Oct 12, 2001
"It was a very good quarter for Seagate," says the IDC report, adding, "While Seagate's disc drives shipments increased by 20.1 per cent in Q2 2001 over the previous quarter, its revenues increased by 11.6 per cent."
Seagate credits its performance as the result of focused programs supporting end-user, channel and regional OEM customers. For example, the company relaunched its successful 'I use Seagate' campaign, designed to increase brand awareness through customer incentives and contests across five key cities. It was organised during May-June 2001. Similarly, a 'Win-a-PC-Everyday' program attracted end-users through a question-answer contest and garnered overwhelming response from over 125,000 participants.
"The IDC findings are indicative of Seagate's commitment to the Indian marketplace, and our unique capability to provide best-in-class products and support to Indian computer users," said Sharad Srivastava, Seagate India country manager.
The Company's full range of disc drives serving markets as diverse as PCs, Consumer Electronics, professional A/V and Film, and Enterprise/Internet applications are sold through three nation-wide distributors - ACI, Esys and Ingram Micro.
Over the years, Seagate hard drives have garnered rave reviews from leading publications worldwide. In India, some of the recent product recognition for Seagate included Editor's Choice for the U Series disc drive from PC World India in September 2000, and Editor's Choice for the Barracuda ATA family of disc drives from CHIP India in August 2000. Additionally, Seagate was also awarded the PCQuest Users' Choice for three consecutive years: 1999, 2000 and 2001.
In January, Seagate established a support office in New Delhi to launch new products and provide support services to the fast-growing storage market in India. The new facility's location will enable Seagate to develop closer ties to the market, as well as strengthen customer service capabilities. Seagate will continue to be supported by its local distributors to deliver the latest products to the growing India IT market.
Seagate is the world's leading provider of storage technology for Internet, business and consumer applications. The Company's products include disc drives for the Enterprise, PCs and Consumer Electronics, as well as Storage Area Network (SAN) solutions. Seagate's market leadership is based on delivering award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
Seagate, Seagate Technology and Barracuda are registered trademarks of Seagate Technology LLC. All other trademarks are the property of their respective owners.