Jan 06, 2003

Leading Korean CE Maker Taeyoung Telstar Integrates Seagate Hard Drives Into Its Products

SEOUL, Korea - Seagate Technology, the leading provider of consumer electronics (CE) hard drives, announced today that leading Korean CE maker Taeyoung Telstar has integrated Seagate hard drives into its newest Personal Video Recorder (PVR) products. As digital Set-Top Box (STB) and PVR consumer products continue to evolve as the next-generation entertainment and information appliance, Taeyoung Telstar is one of the latest STB manufacturers to integrate the reliable and quiet Seagate CE hard drives into innovative consumer products. The built-in Seagate hard drive provides the capacity and performance that enables advanced features such as customized programming, simultaneous video streaming, fast-forward, rewind, record, store and playback TV entertainment, and Internet access to video and audio broadcasting, gaming and email.

"In designing and making our STB with PVR functionality, we needed reliable storage technology as the backbone to support and enable the innovative features that come with our state-of-art products," said Y. S. Park, chief research engineer with Taeyoung Telstar. "After careful evaluation and testing with the support of Seagate engineers, we selected Seagate's hard drive because it provides the best combination of reliability, capacity and acoustics that meets the storage requirements of our products."

"It has always been Seagate's philosophy to give our customers what they require and would expect from a global storage industry leader," said Teh Ban Seng, Seagate vice president and managing director of Asia Sales and Marketing. "Seagate is pleased that CE manufacturers continue to look to Seagate when it comes to getting the right storage technology for their new-class CE devices. The latest endorsement from Taeyoung Telstar reflects Seagate's commitment to deliver the best products and services to our customers and to fuel new applications for today's new generation of entertainment."

Featuring the Company's exclusive "sound barrier technology" (SBT), Seagate products are the world's quietest hard drives for mainstream desktop computers and Personal Video Recorders. Seagate's disc drives offer best-in-class reliability for PC and CE applications, and ship with Seagate's exclusive 3D Defense System(tm) to lead the industry in ruggedness and data protection.

Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives for Enterprise, PC and Consumer Electronics applications. The Company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.