Sep 30, 2003

Magnet Mayhem Pulls In The Schools

NORTHERN IRELAND - Children across Northern Ireland are being invited to explore the magic of magnetism thanks to an exciting new partnership between Seagate Technology and the award-winning who what where when why - W5 interactive discovery centre at The Odyssey in Belfast.

'Magnet Mayhem', just launched at W5 and soon to roll out as a roadshow around Northern Irish schools, is a twenty-minute science show introducing its audiences to the wonderful world of magnetism. The child-friendly demonstration explores the concepts of the magnetic field and magnetic forces and turns up some interesting facts on how the animal kingdom makes use of the earth's magnetic field. Magnetic levitation - in the form of the high speed Maglev train - is investigated while electromagnetism is explored by recreating the experiments of the renowned British scientist, Michael Faraday.

Electromagnets take centre stage in the presentation as schoolchildren learn about magnetic recording and the writing, storing and retrieval of large amounts of data in the form of computer hard drives.

John French, Research & Development Engineering Director at Seagate's Limavady facility, says; "The magnetics theme is a powerful and appropriate one for all of us at Seagate for, of course, it is magnetism which allows us to store and access information on hard drives. We're proud to be associated with a fun-based educational programme, which introduces children to a fascinating area of science. The team at W5 is not afraid to take on even the most complex concepts and ideas and we've been delighted to see how magnetism comes to life in their hands. Children will be both entertained and stimulated by Magnet Mayhem and teachers will find it an invaluable teaching aid, helping them to build enthusiasm as well as knowledge.

The children who are being introduced to science, engineering and technology today are the future of our industry and early encouragement of their natural enthusiasm for learning is essential if Northern Ireland is to develop and maintain a competitive edge in the knowledge based economy."

The twenty-minute Magnet Mayhem show is running regularly at W5 and is both open to the general public and available for schools bookings. An extended, fifty minute Magnet Mayhem Show has been developed as part of the W5 'Outreach Programme' and can be booked to visit schools. For further show information and times contact W5.

Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide range of Enterprise, PC, Notebook and Consumer Electronics applications. The Company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at

Seagate has two facilities in Northern Ireland, employing over 1,800 people between them. At the Springtown wafer fabrication facility, the Company develops and manufactures the recording heads, which write information onto and read information from the recording disc inside a computer's hard drive. The Company's Limavady facility produces nickel-plated aluminium substrates, the core material on which computer hard disc drives read, write and store digital information.

Seagate and Seagate Technology are registered trademarks of Seagate Technology LLC.

W5 is open daily 7 days a week. Opening times: Mon - Sat 10am -6pm and Sun 12noon - 6pm. Last admission at 5pm each day. For further information on events or the 'Outreach Programme' please contact W5 on Tel 028 9046 7790.