Jun 17, 2002

Matsushita Uses Seagate Drives to Serve Up Video, Audio, Email and Gaming in One TV Set-Top Box

Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand of Consumer Electronics (CE) products, has chosen Seagate Technology's Barracuda ATA IV hard drive for its groundbreaking new set-top box, the ep Station, manufactured for ep Corporation. The ep Station TV set-top box offers Personal Video Recording over satellite broadband, interactive access to video and audio broadcasting, gaming, email and banking. Seagate's Barracuda ATA IV is not only a fast 7,200-rpm hard drive, but it's also the quietest available. It's remarkably suited for TV applications that access many functions but still fit silently into living rooms and bedrooms. In addition, Seagate drives support the unique AV streaming commands required by Matsushita's ep Station. Seagate is the world's leading hard drive supplier for Consumer Electronics.

Seagate helped Matsushita test and implement ep Station design plans at the Company's exclusive Design Service Center (DSC) for Consumer Electronics in Longmont, Colorado. Seagate's DSC helps CE partners design, develop and integrate new kinds of devices that bring storage to consumer living rooms. DSC can save customers thousands of dollars in outsource test time and decrease the need to invest in costly test equipment.

"ep Station presents a brand new Consumer Solution platform and digital experience to general consumers," said Mr. Aoki, Staff Engineer of Matsushita. "The low acoustics, high performance and reliability of Barracuda ATA IV, coupled with strong technical support from Seagate's CE team, have helped us adopt the right storage technology for our set-top box."

"More and more, TVs, game machines and audio components are using hard drives for storage," said Joel Stead, Seagate senior vice president of Worldwide Sales and Marketing. "A new need for high-performance Barracuda ATA IV hard drives in CE is emerging - in Matsushita's ep Station it gives users rapid access to many applications that bring entertainment and the Internet straight to the TV screen. As CE applications evolve, new requirements arise - and Seagate develops and delivers the storage to fit each specific need."

The Barracuda ATA IV hard drive is now recognized as a unique answer for a new breed of high-powered CE applications, joining Seagate's U Series hard drive, which has also been widely adopted by the CE industry and is used by all of the top ten Consumer Electronics makers. The Barracuda ATA IV ships with Seagate's SoftSonic motors and is the industry's quietest hard drive. Yet the drive is fast enough to copy an hour of MP3 music in under one second, and fast enough to stream eight movies simultaneously, in DVD quality, without dropping a frame.

Today, hard drives help people control their TVs with Personal Video Recorders, their music in digital jukeboxes, and the immersive game experiences of the Xbox. Now, with Seagate drives in the ep Station, consumers can control video, music and communication all in one device.

About Matsushita Electric
Matsushita Electric Industrial Co., Ltd., best known for its Panasonic, National, Technics and Quasar brand names, is a worldwide leader in the development and manufacture of electronics products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated sales of US$61.45 billion for the fiscal year ended March 31, 2001. In addition to the Tokyo and other Japanese stock exchanges (6752), Matsushita's shares are also listed on the Amsterdam, Dusseldorf, Frankfurt, New York, Pacific (NYSE/PCX:MC), and Paris stock exchanges. For more information, visit the Matsushita web site at www.panasonic.co.jp/global/top.html.

About Seagate
Seagate is the world's leading provider of storage technology for Internet, business and consumer applications. The Company's products include disc drives for the Enterprise, PCs and Consumer Electronics, as well as Storage Area Network (SAN) solutions. Seagate's market leadership is based on delivering award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate, Seagate Technology and the Seagate logo are registered trademarks of Seagate Technology LLC. Barracuda is a registered trademarks of Seagate Technology LLC or one of its affiliate companies. All other trademarks are the property of their respective owners. Seagate reserves the right to change, without notice, product offerings or specifications.