Dec 12, 2005

New Humax LCD TV has Seagate Hard Drive for Built-in DVR

Seagate Technology (NYSE:STX), the world's leading hard drive company, today announced that Humax Co. Ltd. has chosen Seagate's LD25 Series consumer electronics (CE) hard drive for its LCD TV with a built-in digital video recorder (DVR). The adoption of the LD25 series demonstrates how Seagate is continuously enabling compelling new applications in the fast growing Consumer Electronics market. The system will be available in North America, Europe and Australia with screen sizes of 26, 32, and 40 inches.

Seagate's new LD25 Series is the first consumer electronics hard drive in a compact, 2.5-inch form factor designed for non-mobile applications - an entirely new concept for inside-the-box CE storage that enables smaller, simpler, cooler-running and more cost-effective game consoles, home entertainment devices and small footprint media PCs. Seagate's industry leading DynaPlay technology, available with the LD25 Series, optimizes the hard drive for media streaming, power consumption and content security.

Seagate LD25 Series disc drives also make it possible for hot new game consoles to expand their capabilities far beyond traditional gaming - to enable them to expand and keep new soundtracks for games, to rip and store entire libraries of music and video, and to play back multimedia, centralizing other entertainment functions with the gaming function.

"Humax and Seagate have had a successful partnership for years as we are both committed to delivering innovative best-in-class products to the fast growing consumer electronics market," said, Bohn H. Koo, director of Global Manufacturing & Procurement Division of Humax Co. LTD. "With Seagate's LD25 Series drives, we successfully loaded storage into this new LCD TV. We have chosen Seagate's LD25 Series because of its superior acoustic levels, efficient power consumption and reliability. This is an important achievement from many aspects, such as from the small form factor and cost factor perspectives."

"As hard drives become increasingly embedded into consumer electronics devices, market leaders such as Humax are validating our approach to the CE market," said Ban Seng Teh, Seagate vice president of OEM and CE Sales for Asia Pacific, Seagate Technology. "The LD25 Series exemplifies how we have achieved leadership in the CE market - by working closely with leading market innovators to deliver products that are tailored for emerging applications. Our support of these partnerships will continue to extend both before and after the sale Seagate Design Service Centers (DSC) and System Integration Engineering (SIE) Labs."

About Humax
Founded in 1989, Humax Co. Ltd of Korea is one of the world's leading digital satellite set-top box manufacturers, exporting its products to more than 90 countries across the globe. Listed on the Korean stock exchange (KOSDAQ), the company's international headquarters and R&D facility are based in Korea with offices in Dubai, Germany, India, Italy, Japan, the UK and the US. In 1997, the company opened a manufacturing facility in Northern Ireland that won a Queen's Award for Enterprise: International Trade 2002. Further production facilities are located in Korea, India and China.

About Seagate
Seagate is the hard drive company committed to provide consumer electronics manufacturers with a comprehensive alliance - products, technology and services. Seagate's specialized CE hard drives and unique CE services provide storage for the new world of digital entertainment, enabling digital video recorders (DVR), video game consoles, audio jukeboxes, home media centers and networked entertainment systems.

Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing, and Consumer Electronics applications. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. LD25 Series and DynaPlay are trademarks or registered trademarks of Seagate Technology LLC or one of its affiliates. All other trademarks or registered trademarks are the property of their respective owners. When referring to drive capacity one gigabyte, or GB, equals one billion bytes and one megabyte, or MB, equals one million bytes. Accessible capacity may vary depending on operating environment and formatting.