Oct 05, 2005

New LG High Definition Plasma TV Has Built-In Seagate Hard Drive

SCOTTS VALLEY, Calif. - As hard drives continue to enable rapid consumer adoption of richer entertainment recording and storage capabilities, Seagate Technology (NYSE:STX) announced today that leading consumer electronics manufacturer LG Electronics has integrated Seagate hard drives into the world's first plasma integrated High-Definition televisions (HDTVs) with a built-in high-definition digital video recorder (HD-DVR). Seagate's DB35 Series consumer electronics (CE) hard drive lets LG Electronics combine high-quality large-screen plasma HDTV viewing with unsurpassed flexibility to capture, time-shift and archive storage-intensive HDTV programming.

Available in 50- and 60-inch models, LG's PY2DR series features all the benefits of plasma HDTV combined with a powerful 160-gigabyte HD-DVR built into the ultra-thin cabinet. The new Digital Cable Ready plasma HDTVs can store up to 14 hours of digital high-definition programming or 62 hours of digital standard-definition programming. The new widescreen plasma-DVRs incorporate an automatic time-shift feature, which continuously records in one-hour intervals. Other features include slow motion rewind and forward capabilities and instant replay. The user-friendly sets also enable viewers to easily organize recorded programs and set up repeat recordings of their favorite show.

Seagate's 160-Gbyte DB35 Series drives deliver the best combination of storage capacity, video performance, high reliability and quiet acoustics. The Seagate DB35 Series hard drive with DynaPlay technology delivers up to 10 simultaneous streams of TV, and lets manufacturers custom-tune the drive for optimal DVR performance. This breakthrough feature set optimizes the drive for video performance, power consumption control and content security. And because it's from Seagate, the drive provides long-haul reliability for worry-free DVR operation, year after year.

"LG Electronics and Seagate have worked closely to incorporate the best-in-class Seagate hard drives into this innovative product through Seagate's unique design processes and services, meeting LG's requirements for DVR convergence into HDTV," said Mr. Kwan-Seung Baek, chief research engineer of DTV Development Group of LG Electronics. "LG is pleased to expand the award-winning PY2DR product line with the 60PY2DR and 50PY2DR 60- and 50-inch plasma HDTVs with an integrated 160-gigabyte DVR, following its high-profile entry into the U.S. market a year ago that reshaped the U.S. digital display landscape."

"Seagate CE hard drives deliver the features CE manufacturers like LG Electronics need - quiet acoustics, efficient power use, high reliability and top video streaming performance," said Pat O'Malley, senior vice president of Consumer Electronics Business Development, Seagate Technology. "LG's new product is the result of a successful technology and engineering collaboration, and is a clear reflection that through such collaboration, we continue to deliver leading-edge technologies that advance the world of digital home entertainment. Seagate works closely with innovators like LG Electronics to strengthen our position as the leader in CE storage with the industry's broadest set of hard drive solutions as well as comprehensive partner supports through Seagate Design Service Centers."

About LG60PY2DR and 50PY2DR

LG Product: 60" & 50" Plasma Integrated HDTV/Built-in DVR
Product Highlights: DVR function in a HDTV. It can store movies, music and other contents.
HDD: Seagate DB35 Series 160GB hard drive
Product Spec:

ATSC/NTSC/QAM Clear Tuners

  Digital Cable Ready (CableCARDT)
  TV Guide On Screen
  9-in-2 Multi Memory Card Reader
  LG's Exclusive XDT Engine
  HDMI with HDCP
  IEEE 1394 with DTV link
  5000:1 Contrast Ratio
  1366 x 768p Resolution

About LG Electronics
LG Electronics pursues its 21st century vision of becoming a true global digital leader who can make its customers worldwide happy through its innovative digital products and services. LG Electronics sets its mid-term and long-term vision anew to rank among the top three electronics, information, and telecommunication firms in the world by 2010.

About Seagate
Seagate is the hard drive company committed to provide consumer electronics manufacturers with a comprehensive alliance - products, technology and services. Seagate's specialized CE hard drives and unique CE services provide storage for the new world of digital entertainment, enabling digital video recorders (DVR), video game consoles, audio jukeboxes, home media centers and networked entertainment systems.

Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing, and Consumer Electronics applications. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. DB35 Series and DynaPlay are trademarks or registered trademarks of Seagate Technology LLC. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors including file size, file format, features and application software.