Sep 05, 2000

Seagate's SeaShell Honored with Ameristar Award

Seagate Technology (NYSE:SEG) today announced that it has received the Ameristar Award from the Institute of Packaging Professionals for its SeaShell design. SeaShell is Seagate's innovative, environmentally friendly new packaging that provides increased protection for hard disc drives from shock and electrostatic discharge damage during manufacturing, transit, and customer integration. SeaShell won the Best of Category Ameristar Award in the highly competitive Electronics category, beating out second and third place designs offered by BOSE and Hewlett-Packard in addition to 107 other entries. SeaShell provides a unique advantage over traditional static-shielding packaginga ten-fold reduction in shock experienced by a disc drive and a resistance to over 1,000 Gs.

This award reaffirms Seagate's commitment to finding new and innovative ways to improve its products and services in all areas, ultimately for the benefit of our customers, said Bill Watkins, Seagate's president and chief operating officer. Our customers have responded favorably to SeaShellreturns caused by handling damage were reduced by as much as 70 percent. We're pleased that SeaShell has helped enable our customers to maintain a lower cost of doing business while generating higher profits.

PC World magazine conducted "drop tests" on a Seagate drive using SeaShell. The reviewer dropped the drive 12 inches onto a hard table, then knocked the drive off the table 30 inches onto a carpeted floor. After installing the drive, "It ran flawlessly, and it was still going strong after running a nonstop disk diagnostic for more than 24 hours," said the magazine.

SeaShell is another exclusive component of the 3D Defense System, which helps make Seagate drives the toughest in the industry. The system encompasses Drive defense, Data defense, and Diagnostic defense. SeaShell is also the only disc drive packaging methodology that consists of 100 percent recyclable packaging.

Seagate (NYSE:SEG) is a leading provider of the Internet Infrastructure enabling people to store, access, and manage information. The Company is committed to providing best-in-class products to help people get information when, where and how they want it. Seagate is the world's largest manufacturer of disc drives, magnetic discs and read-write heads, an innovator in tape drives, Storage Area Network (SAN) solutions and a leading developer of Business Intelligence software. Seagate can be found around the globe and at For automated news, stock and financial information by phone, dial toll-free 877 SEG-NYSE. Outside the U.S. and Canada, dial 760-704-4368.

Seagate, Seagate Technology, SeaShell and 3D Defense System are registered trademarks of Seagate Technology, Inc. All trademarks are the property of their respective owners.