Aug 24, 2006

Seagate Increases Presence in the French Retail Market, Signs a Channel Agreement with Banque Magnetique

Seagate Technology (NYSE:STX), the world's number one hard drive maker, has appointed Banque Magnétique as a new retail authorised distributor. Banque Magnétique's 19 years of distribution experience and strong reputation in the retail channel will enable Seagate to further develop its presence in the consumer market in France. This agreement is a key part of Seagate's distribution strategy in these burgeoning markets and reflects the company's continuing drive to increase its retail business.

"Seagate will leverage Banque Magnétique's strong relationships with some of the biggest French retailers to expand our user base," said Nicoletta Laffi, Channel Marketing and Retail Programs Manager, Seagate Technology. "Our ultimate goal is to ensure more and more customers can have access to high-quality, reliable disk drive products."

As retail authorised distributor, Banque Magnétique will be responsible for expanding the market for Seagate's 3.5-inch external and internal retail disc drives, USB 2.0 pocket drives and portable drives, as well as future retail products from Seagate.

"Partnering with Seagate provides us with a great opportunity to reiterate our commitment to our customers by bringing them world-class storage products," said Olivier Drouillard, purchasing and marketing manager, Banque Magnétique. "We are confident that the synergies of this relationship with Seagate will yield mutually beneficial results for both companies."

About Banque Magnétique
Banque Magnétique is a retailer specialised in devices, networking and multimedia products. The retailer is part of the British Group Fayrewood (quoted on the London Stock Exchange). Banque Magnétique has realised a turnover of 200 M€ in 2005. Banque Magnétique employs 120 people and has more than 40 references in their catalogue.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing, and Consumer Electronics applications. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at

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