Aug 30, 2001

Seagate Drives Ricoh's Digital Photocopiers

TOKYO - Seagate Technology, the world's leading supplier of storage technology, today announced that it is providing hard disc drives for the emerging digital photocopying industry. Leading digital photocopying manufacturer, Ricoh, has selected Seagate's best-selling U Series disc drive for its high-quality, high-performance line of digital photocopiers.

Digital Photocopiers, by the nature of the word "Digital", are recognized as the best and most versatile technology currently available. They can be linked to computers for use as printers, offer superior image quality and reliability, and provide advanced image manipulation capabilities for improved presentation. Seagate's U Series disc drives provide storage, access and management of information in the digital copying machines. The U Series disc drive has been integrated into Ricoh's Digital Imaging Systems Aficio 850, Aficio 700 and Aficio 551.

"Seagate is pleased to be selected as a storage provider for Ricoh's digital photocopiers," said Joel Stead, Seagate senior vice president of Worldwide Sales and Marketing. "This is another major success in our disc drive business and illustrates how storage is moving beyond the traditional PC market into non-PC applications. Today, Seagate is at the forefront of the storage industry and uniquely positioned to take advantage of the growing opportunities in these emerging non-PC markets."

"We are pleased to include Seagate's high quality hard disc drives in our digital imaging systems," said Kiyoto Nagasawa, Division Manager of Copier & Fax Business Division 2 of Ricoh. "With Seagate's quality drives matching our excellent and intelligent product features, Ricoh delivers the ultimate digital imaging solution for the networked environment."

Seagate is the leading storage partner for the Consumer Electronics industry and non-computer applications market, with industry-leading sales and market share confirmed by independent analysts. Seagate has shipped nearly 2 million hard drives for CE devices and non-computing applications, more than all its competitors combined.

The Aficio 850 offers a networked high performance and productive on-demand print solution. It combines the productivity of a 85 ppm digital imaging system with a fully networked, high-speed laser printer. The Aficio 700 and Aficio 551 feature 70 images per minute and 55 images per minute respectively, plus an abundant 7,750-sheet total paper supply each to create consistent superior quality output.

Seagate's U Series continues to lead the field in reliability with Seagate's 3D Defense System, including SeaShell, SeaShield and G-Force Protection. The drive is the first in the industry to support Enhanced DST, the new standards-based drive self test technology developed by Seagate to enable quicker, more accurate disc drive diagnosis. Unique advantages, such as the SeaShield and SeaShell, protect the drive from accidental damage that may occur during the integration process. SeaShell replaces the ESD bag with a clear, recyclable clamshell package that protects the drive from 1000+ Gs of nonoperating shock, resists ESD and simplifies barcode scanning.

About Ricoh
Ricoh Company, Ltd., is one of the world's leading suppliers of office automation equipment, including copiers, facsimile machines, data processing systems, and related supplies. The Company is also renowned for its state-of-the-art electronic devices and photographic equipment. Ricoh is rapidly building a solid presence worldwide as a provider of comprehensive document solutions that help customers streamline their businesses and cut operating costs.

About Seagate
Seagate is the world's leading provider of storage technology for Internet, business and consumer applications. The Company's products include disc drives for the Enterprise, PCs and Consumer Electronics, as well as Storage Area Network (SAN) solutions. Seagate's market leadership is based on delivering award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at

Seagate and Seagate Technology are registered trademarks of Seagate Technology LLC. 3D Defense System, SeaShell, and SeaShield are either trademarks or registered trademarks of Seagate Technology LLC or one of its affiliate companies. All other trademarks are the property of their respective owners.