Oct 13, 2004

Seagate Enters Asia Retail Market

SINGAPORE - Seagate Technology (NYSE:STX), the world's leading hard disc drive manufacturer, will enter the Asia Pacific retail market towards the end of this year with an initial offering of the extraordinarily tiny Seagate Pocket Hard Drive having a storage capacity of 5GB. Seagate has teamed up with its distribution channel partners and with a number of leading technology retailers across Asia Pacific, to bring consumers and business users easy-to-use, extremely reliable, high-performance solutions to meet the ever-growing demand for more digital storage.

"Consumers' enthusiasm for digital products and digital content is driving their need for digital storage and Seagate and its partners are meeting that need with this broad range of retail storage solutions," said Teh Ban Seng, vice president, Asia Sales and Marketing. "We're bringing hard drives developed for the demanding commercial market to the growing retail market. Seagate drives offer great performance, are highly reliable and easy to use, and feature the most advanced technology standards. Consumers and small business users in Asia Pacific can now buy storage solutions from the leader in the industry, an opportunity they have not had until now."

The new Seagate Pocket Hard Drive is the first external hard drive small enough for consumers to fit in their pockets or throw in a backpack. Breaking traditional cost-performance barriers, this innovative solution is available in a cool-looking, USB-2 bus powered design. Safely encased in its sleek round shell, its robust design and high shock tolerance enables mobility and makes it as convenient as a USB thumb drive, while offering an incredible 5GB or 2.5GB of storage for transporting or temporarily backing up a huge amount of data. 5GB of storage can hold 75 minutes of DVD-quality video, or 150 hours of high-quality music, or 1,250 high-resolution digital photos.

Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing and Consumer Electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing and Consumer Electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate and Seagate Technology are registered trademarks of Seagate Technology LLC. Specified storage capacities reflect standard configurations exclusive of operating system or other software formatting.

Photographs of the products mentioned in this press release are available to journalists at: http://www.seagate.com/newsinfo/newsroom/photo/