Aug 10, 2004

Seagate Invests in Extensive Channel Program in China

Reinforcing its commitment to innovation and partnership with channel customers, Seagate, the world's largest hard disc drive company, will be embarking on a large-scale channel partner program in China. This includes a 12-City Seminar and a six-city Seagate Certified Training Program running between September and October 2004. This far-reaching program extends beyond cities such as Beijing and Shanghai, the traditional focus for many IT companies.

The "Leading the Trend, Innovating Storage Technology" seminar tour extends to cities like Changchun, Nanjing, Guangzhou and Chongqing, allowing Seagate to reach out to over 1800 channel representatives. In addition to provide an avenue for Seagate to build better rapport and recognize the efforts of its partners, the seminars will enable Seagate to share with its resellers and distributors the latest initiatives and the full spectrum of the company's storage products.

"Seagate is committed to nurturing our partners and through this seminar, we hope to equip them to deliver greater value-added service down the chain," said Andrew Yang, Seagate Sales and Marketing country manager for China. "Our channel customers play a critical role in our efforts and this is an excellent platform for us to provide them with greater insight into the industry's broadest product portfolio. The knowledge that they gain from this seminar will empower them to help their customers make more educated decisions."

The Seagate Certified Training program will run concurrently in six cities such as Tianjin, Nanchang, and Hong Kong. Since it was first launched in 2002, more than 600 sales and service engineers of Seagate's channel customers have been trained and certified. The two-day technical program provides up to 300 field analysis engineers and technical specialists with hands-on training in handling disc drives, PC integration, an overview of interfaces and the use of Seagate's SeaTools software to conduct diagnostics on disc drives. This knowledge empowers them to provide timely and value-added advise to their customers.

Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing and Consumer Electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at

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