Mar 13, 2002

Seagate Launches Design Centers Worldwide to Deliver Complete Design and Time-to-Market Expertise for all Countries

HANOVER, Germany - Seagate Technology today announced the opening of its Design Service Centers (DSC), a group of facilities created to offer a full range of research and development, design, and testing services to all Seagate customers. With locations in Colorado, Minnesota, and Singapore, each center is equipped with the appropriate testing labs and technologies to assist Seagate customers through each step of the design and development process for their storage-based solutions.

DSC helps Seagate customers transform innovative product ideas into reliable storage-driven products. By working with DSC and solving problems early in the lab instead of later in development or out in the field, customers are assured that they will be able to bring products to market faster, with lower overall cost and greater reliability. Because of the expected continued growth rate in market segments that require storage, as well as the requests of Seagate customers, the facilities that were previously available only to Seagate's largest OEMs are now open and available to all Seagate customers worldwide.

Many leading OEM companies such as Microsoft have already taken advantage of Seagate's services in the consumer electronics space.

"Microsoft''s successful launch of the Xbox™ video game system can certainly be attributed in part to the excellent qualification cycle that occurred with Seagate's U Series disc drives," said Todd Holmdahl, general manager of Xbox Hardware at Microsoft. "As the first gaming console to include a built-in hard drive, special considerations for the employment, use, and testing of the disc drive had to be considered. Seagate's service and support was invaluable from the start of our relationship with them."

"The market for personal, enterprise, and consumer electronics systems continues to grow with demand for hard drives remaining positive at a compound annual growth rate of 9.5 percent through 2005. Companies that can differentiate their product with solutions that are truly optimized for their respective markets will be able to compete more successfully," said David Reinsel, research manager at IDC. "Seagate delivers unique solutions for each of these markets. Whether creating enterprise drives that need to run in 24 by 7 by forever environments, personal ATA drives running in blade servers or NAS systems, or within a Personal video recorder or audio jukebox, it is clear that customers seeking assistance with their own designs can benefit from leveraging Seagate's hard drive design expertise."

The opening of DSC marks the first time a company that produces hard disc drives has opened its doors to its entire customer base to assist in all aspects of product development.

DSC provides comprehensive testing facilities to test for a number of applications and environments.
• Thermal Performance Testing - Measures internal system temperatures and identifies potential cooling issues that helps improve long-term system reliability.
• Shock and Vibration Testing - Simulates device response to real-world handling (or mishandling) and delivers a more robust product.
• Anechoic Chamber - Measures the amount and quality of acoustic output to improve acoustic performance.
• Compatibility Lab - Tests compatibility of the entire solution, helping all features work at peak performance. With a wide assortment of satellite downlinks and cable inputs, our engineers can also test your product with many leading program services.
• Rotational Vibration Index Testing - Rotational Vibration Index (RVI) testing minimizes performance degradation that results from rotational vibration in multi-drive servers and storage subsystems.
• Packaging Design - Assists with developing specialized shipping cartons and product packaging for hard-drive capable devices. Seagate experience is unparalleled in package design that delivers optimal protection.
• Care and Handling Training - Teaches proper handling and shipping of hard-drive capable devices. This reduces returns and improves reliability.

Consumer Electronics
The consumer electronics space is among the most exciting for development of various new solutions, from devices such as personal video recorders (PVRs) to the latest gaming consoles, as well as more sophisticated automated home control systems and Internet Access (IA) devices. In this new space, with these new applications, proper design development and testing is critical in assuring the best final products possible.

Seagate was the first hard drive maker to recognize the emergence of the Consumer Electronics storage market, becoming the sole supplier of hard drives to Microsoft WebTV when it first shipped in 1997. Today Seagate ships more drives for Consumer Electronics than any other hard drive maker. Seagate hard drives are the choice of all of the top ten Consumer Electronics makers, powering consumer brands Echostar Dish Network, Sony, Microsoft, RCA, DirecTV, Hewlett-Packard, Philips, Hughes, and many more.

Enterprise Storage
Seagate is the undisputed leader in Enterprise storage, with a list of industry firsts that is unmatched by the competition. Over the past two years alone, Seagate exercises its leadership with the introduction of the world's fastest disc drive (Cheetah X15), the world's highest capacity disc drive (Barracuda 180), and the lowest cost SCSI disc drive (Barracuda 36ES). Design Service Centers ensures that customers can gain access to this kind of technology and engineering leadership.

"Enterprise-class systems require maximum uptime while at the same time having the fastest performance possible, and this means that the heart of these systems - the disc drives - need to be the most reliable available as well as perform at the head of their class," said Dan Nicewander, Seagate executive director of business development. "Creating storage that fulfills these business-critical requirements in enterprise systems is a challenge, but because of Seagate's investment in its own research and development, testing, design, and time understanding all of the needs of its OEM customers, Seagate is the industry storage leader producing the disc drives of choice for the enterprise. With the Design Service Centers, this level of expertise and experience are now available for all Seagate customers."

Leading direct-attached and network-storage customers such as Ciprico, Inc. have already worked closely with Seagate in the enterprise environment and have experienced the benefits.

"Our relationship with Seagate goes much further than buying disc drives," said Ciprico CEO Bob Kill. "It's one of working together on quality assurance, design, and on solving performance issues. Not having the storage engineering assistance from Seagate would slow us down from being first-to-market to probably being last."

Personal Storage
Seagate's personal storage solutions include the U Series, the best-selling hard drive family of all time. New applications outside of personal computers include ATA RAID subsystems, blade servers, and network-attached storage (NAS) systems. Key consideration factors for companies building these solutions include not only making sure that they can perform well, but can also be reliable and brought to market in on time.

Leading personal storage OEMs have chosen Seagate drive time and time again since Seagate's goals are squarely aligned with the OEM customers. With Seagate's knowledge of the personal storage market and of its customer base, no other company is as uniquely qualified to provide the same detailed level of service to all its customers as Seagate.

For more information about Seagate's Design Service Centers, visit

About Seagate
Seagate is the world's leading provider of storage technology for Internet, business and consumer applications. The Company's products include disc drives for the Enterprise, PCs and Consumer Electronics, as well as Storage Area Network (SAN) solutions. Seagate's market leadership is based on delivering award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at

Seagate, Seagate Technology and the Seagate logo are registered trademarks of Seagate Technology LLC. Barracuda, Cheetah and U Series are either trademarks or registered trademarks of Seagate Technology LLC or one of its affiliate companies. All other trademarks are the property of their respective owners. Seagate reserves the right to change, without notice, product offerings or specifications.

About Xbox
Xbox is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America and Japan, and will ship in Europe and Australia on March 14, 2002.

Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.