Dec 24, 2003
According to Aushutosh Bhagwat, Director of Customized Research at ACNielsen, "Recent establishment of authorized service centers across India has played a key role in pushing the brand over the last quarter." According to him Seagate is the technology and market leader in India and has an established presence in both OEM and regular channel. "Seagate's immediate competitor is still far from near," he added.
In addition to the ACNielsen report, Seagate's leadership in India was further validated when the Company garnered nearly 72 percent marketshare according to a recent survey (Emerging Market Census) conducted by Three Sixty Magazine / Channel Times across 100 key cities in India. In another survey by the same publication, Seagate outscores the competition to top the Channel Champion trophy ratings with an average rating of 73.43 points.
"An innovative warranty policy, backed with excellent channel-oriented programs, is the secret behind Seagate's success in the hard disc drive space this year," Three Sixty Magazine quoted. "The fact that it has won the channel champion title in the segment has justified its moves and confirmed that Seagate is on the right track."
"Seagate continues to be the vendor of choice for both assemblers as well as OEMs in India, demonstrating once again technology and market leadership that comes with a strong brand," said Sharad Shrivastava, Seagate country manager for India. "Through technology ownership, innovation, operational excellence and tighter integration of its customer relationships, Seagate will continue to consistently deliver innovative and highly reliable products to market and align its business strategies to meet the needs of its customers in India and on a global basis."
Leveraging a strong reputation, proven technology leadership and best-in-class products, Seagate success in the channels can be attributed to its efforts in enhancing the quality of its customer service. In the recent months, Seagate expanded its SeaCare centers to multiple locations across India to offer better access and after-sales support to Indian end users and also launched the "Peace of Mind" program, an innovative user program of providing insurance on every PC bought with a Seagate hard drive. For more information on the "Peace of Mind" program, please visit: http://www.seagate.com/cda/newsinfo/newsroom/releases/article/0,1121,1800,00.html
About Seagate Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide range of Enterprise, PC, Notebook and Consumer Electronics applications. The Company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
Seagate and Seagate Technology are registered trademarks of Seagate Technology LLC.