Oct 09, 2006
PC Quest conducts one of the country's most extensive annual surveys of users, both individual and enterprise, to ascertain their brand preferences. According to the results of the survey, Seagate was voted one of the most valuable IT brands in the HDD category with 93 percent top-of-the-mind recall. It also clinched the top spot in the "highest current ownership" and the "most likely to buy brand" categories. Seagate also features among the top five brands enjoying the highest brand recall across all product categories.
"It is indeed a remarkable achievement for Seagate to successfully maintain its position and reputation as the market leader in the HDD category. Seagate has introduced a slew of new products in recent months suited for a wide range of consumer and enterprise applications - this ensures that Seagate is the most popular brand in its category" said Krishna Kumar, editor, PCQuest.
"In fact, Seagate had the highest number of users switching to Seagate from competing brands," he added, speaking of PCQuest's Brand Switch Matrix.
"Seagate is honored that consumers regard us as one of the top IT brands in India," said Rajesh Khurana, country manager for Seagate in India and SAARC. "This recognition is a tribute to the importance we place on meeting our customers' needs, delivering innovative, high quality products that are central to their active digital lifestyles. Moreover, Seagate constantly enhances its service levels for customers as we value their long-term relationships."
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing, Consumer Electronics applications and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
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