Sep 02, 2004

Seagate ST1 Series 1-Inch Hard Drive Powers Creative's New Mini MP3 Player

Seagate Technology (NYSE:STX) and Creative Technology Ltd (Nasdaq: CREAF) today announced that Creative's first mini MP3 player, MuVo2 FM 5GB, comes equipped with Seagate's new 5 GB, 1-inch ST1 Series hard drive with RunOn Technology. It is the first product Seagate is delivering as part of a strategic relationship between Creative and Seagate, and both companies have plans to deliver to consumers more leading-edge portable audio product lines using Seagate storage technology.

"Customers are demanding handheld audio playback devices that provide quiet acoustics, high reliability and top streaming performance" said Sim Wong Hoo, chairman and CEO of Creative Technology Ltd. "Creative is pleased to be working with Seagate to deliver the industry highest capacity MuVo2 FM Mini MP3 player to the market, allowing the player to hold up to 150 hours of high-quality music files."

"Our relationship with Creative is only beginning with their adoption of the ST1 Series hard drive," said Brian Dexheimer, Seagate executive vice president of Global Sales and Marketing. "Seagate worked closely with Creative to align with their technology and business needs. This announcement further confirms Seagate's entry into the handheld application space, and offers proof that our products deliver what consumer electronics companies need most - quiet acoustics, high reliability, and top performance for digital media."

The new Seagate ST1 Series, the industry's first 1-inch hard drive to offer up to 5GB of storage, lets consumers quickly download massive libraries of high-fidelity music to pocket players. Seagate's new and unique RunOn Technology improves the drive's performance in high-motion environments, such as when the listener is exercising while listening to music.

The Seagate ST1 Series' unique rugged design has changed the playing field for 1-inch hard drives, helping music players better withstand the abuse that hand-held devices are subject to. Seagate listened to the music player market and has reinvented the 1-inch hard drive to provide the best combination of performance, reliability, battery life and cost.

About Creative
Creative (Nasdaq: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster audio cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

About Seagate
Seagate is the worldwide leader in the design, manufacturing and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing, and Consumer Electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate and Seagate Technology are registered trademarks of Seagate Technology LLC. Creative and Sound Blaster are registered trademarks of Creative Technology Ltd. in the U.S. and/or other countries. All other brand and product names are trademarks or registered trademarks of their respective holders. Specified storage capacities reflect standard configurations exclusive of operating system or other software formatting.