Sep 25, 2006

Seagate Ships 750GB Hard Drives Optimized for the Next Generation of DVRs and Digital Entertainment Devices

Seagate Technology (NYSE:STX), the world's leading manufacturer of Consumer Electronics (CE) hard drives, today announced that its highest storage capacity DB35 Series hard drives are shipping to DVR and digital entertainment device manufacturers for the next generation of DVRs. Based on Seagate's leading perpendicular recording technology, the DB35 Series hard drives are now available in 250, 320, 400, 500 and 750GB capacities, delivering performance optimized for digital entertainment delivery systems, such as DVRs.

The digital entertainment market continues to expand, competition is heating up and Seagate is poised to be the hard drive leader in this ever-growing market space. Kagan Research reports that Cable and Satellite DVR penetration for US subscribers has reached 26%[I]. Additionally, high-definition video is at the early stages of adoption and will continue to grow, which will result in added need for larger capacity DVRs. The market is also seeing new Internet based video delivery services coming on-line from mainstream providers like AOL, Apple, Yahoo and Microsoft and Telco's are beginning to enter broadcast TV, mostly focusing on IPTV technology - which will surely result in the continuing demand for reliable and high capacity storage for digital entertainment content. Consumers are quickly discovering and falling in love with the ease of use and flexibility provided them by capturing their entertainment content on a hard drive. The rapid adoption and unprecedented satisfaction of the DVR is a perfect case in point. In a study of 588 DVR users Forrester Research reported "...in seven years of consumer surveys at Forrester, we've never seen a device that engenders such strong, committed feelings as the DVR."[ii]

"Seagate is thrilled to be providing technology that is the basic enabler to products driving such intense levels of customer satisfaction. Access to more and higher quality digital entertainment content is exploding," said Rob Pait, director of Global Consumer Electronics Marketing at Seagate. "The ability to store high definition content will continue to be at the heart of enabling simple and satisfying digital entertainment systems."

Seagate DB35 Series hard drives lead the pack
The DB35 Series hard drives, with capacity up to 750GB, provides DVR manufacturers with the industry's leading combination of cutting edge technology and customized features with world-class manufacturing and assurance of supply. Coupled with a relentless focus on quality and reliability, Seagate provides DVR manufacturers unsurpassed time to market and total cost performance. With the largest breadth of capacities, Seagate provides DVR manufacturers and system designers with options for entry level and high-end video systems.

Inveterate entertainment consumers can easily record entire seasons of high-definition television programming. Home media centers become a reality with massive capacity for movies, photos, music and home video.

DVR manufacturers need to custom-fit storage to their individual systems. The DB35 Series hard drives redefines value for high video capacities and lets manufacturers optimize HDD performance for demanding DVR environments. DynaPlay technology from Seagate optimizes the drive's operating parameters - performance optimization tunes the drive for sequential streaming needed for uninterrupted digital media; drive security tools enhance fair use of digital programming by helping manufacturers implement appropriate digital rights management technologies; power optimization allows the manufacturer more leeway in selecting cost-efficient power supplies. These features also help to keep DVR internal temperatures under control for enhanced system reliability.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. SV35 Series and DynaPlay are either trademarks or registered trademarks of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.

[I] Kagan Insights Newsletter, August 31, 2006
[ii] The Mind of the DVR User: Acquisition And Features - Forrester Research Inc, 2004