Jan 31, 2000

Seagate Unveils World's Fastest, Toughest 7,200-RPM ATA Disc Drive

Seagate Technology, Inc. (NYSE:SEG) today unveiled the Barracuda ATA II, the newest addition to the most popular line of PC disc drives in the world. Protected by Seagate's 3D Defense System, Barracuda ATA II is the world's most rugged 7,200-rpm hard disc drive and can withstand 300 Gs non-operating shock. With up to 30.6 Gbytes of capacity, the Barracuda ATA II is Seagate's third-generation 7,200-rpm ATA disc drive targeted at the value performance and commercial desktop systems. It features the fastest seek time and data transfer rates in its class, an improved platform with new electronics, a four-fold increase in cache, and fifty percent higher capacity per disc, for up to 15 percent better performance over all previous ATA hard drives.

"Barracuda ATA II provides industry-leading performance for businesses and maximum power for consumer enthusiasts," said Dave Wickersham, senior vice president, Product Line Management. "Demand grows for 7,200-rpm speed as PC users continue to embrace more sophisticated Internet applications, advanced games, digital video and photography, audio jukebox and CD mastering, full-motion movie and TV viewing, spreadsheet modeling, and integrated home budgeting and banking."

"IDC believes the Barracuda ATA II is well-targeted at the sweet spot of the performance desktop disc drive segment. We expect demand for this class of drive to quadruple from 1999 to 2000, such that 7,200-rpm drives grow to approximately one third of the desktop market," said Danielle Levitas, reasearch manager at International Data Corporation (IDC). "We expect Seagate's desktop OEM share to continue to grow in 2000, with the combination of the Company's U-series and Barracuda ATA families."

The new drive expands upon the award-winning legacy of Seagate's acclaimed Barracuda ATA drive family. Worldwide, industry press said the Barracuda ATA "overwhelmed other drives in product performance in the WinBench 99 tests" (PC Korea), offers "fast access speed (and) low cost per megabyte" (Computer Shopper), "absolutely provides the most bang for your buck" (3D Alpha), and "certainly is one heck of a drive" (StorageReview.com). Maximum PC Magazine was "faced with another record-breaking score," as the Barracuda ATA went on to win the "ReviewBoard Select Award" (ReviewBoard Magazine), "3D Alpha Reviewer's Choice Award" (3D Alpha), "Editor's Choice" (Nikkei WinPC, Japan), "Best SOHO Hard Drive" (PC User, Australia), "Fastest Hard Drive in Category" (PC Welt, Germany), "Editor's Choice" (PC Office, Taiwan), and many more awards.

With its superior performance and high capacity, Barracuda ATA II offers unprecedented price/performance to new applications supported by ATA RAID systems, as small business owners look to ever-speedier ATA drives to perform jobs traditionally handled by SCSI technology. ATA RAID lets users tie many disc drives together into a single, virtual storage unit with super-fast performance and ultra-high capacity; users can also mirror the data between two drives for instantaneous and continuous data backup.

"Because Barracuda ATA II performs up to 15 percent faster, it will literally move information faster and help PC users work faster and more effectively to get the job done," said Henry Fabian, Seagate director of product marketing for the Personal Storage Group. "With leading performance in a PC workstation drive and the comprehensive 3D Defense System for the world's toughest disc drive, the Barracuda ATA II truly lets users access, manipulate and protect their information the way they want it."

Seagate once again brings the world's most rugged disc drive to our customers. All Seagate disc drives feature the 3D Defense System, the industry's best and most comprehensive drive, data and diagnostic protection package. With G-Force Protection (GFP), Barracuda ATA II withstands the most nonoperating shock of any 7,200-rpm drive. Seagate's proprietary SeaShield protects the drive's sensitive PCB, and the exclusive SeaShell packaging protects drives through the entire integration process from over 1,000 Gs of shock. Seagate's unique Safe Sparing feature, plus the S.M.A.R.T. system and Error Correction Code, defend user data against corruption. When a PC system experiences trouble, SeaTools graphical diagnostic software positively identifies whether a disc drive is functioning properly, and if so, points the user to alternate solutions. This saves the customer from needing to remove the drive, thereby reducing the risk of lost data, and helps speed the diagnosis of system problems. SeaTools has been shown to reduce the incorrect diagnosis of disc drives by as much as 30 percent, reducing handling costs and increasing efficiency for Seagate's OEM, distributor and reseller customers.

Barracuda ATA II is Seagate's highest-capacity ATA-interface drive ever. The drive is available in popular capacities of 30.6, 20.4, 15.3 and 10.2-Gbytes. The drive's 8.2 msec average seek time is faster than any other drive in this class. Data flies off the drive's platters at up to 45.5 Mbytes per second, beating all competitors, and the drive can output cached data at the industry's fastest rate of up to 66.6 Mbytes/second via the Ultra ATA/66 interface. The expanded 2-Mbyte cache - a four-fold increase over earlier products - gives users quicker access to the specific information they need. Barracuda ATA II also features better acoustics than any other 7,200-rpm drive, ensuring a quiet user experience.

Barracuda ATA II offers leveraged technology for quick qualifications with PC makers. Customer evaluation units are shipping now, and volume production is scheduled for next month.

Seagate Technology, Inc. (NYSE:SEG) is a leading provider of technology and products enabling people to store, access, and manage information. The Company is committed to providing best-in-class products to help people get information when, where and how they want it. Seagate is the world's largest manufacturer of disc drives, magnetic discs and read-write heads, an innovator in tape drives, and a leading developer of Enterprise Information Management software. Seagate can be found around the globe and at http://www.seagate.com. For automated news, stock and financial information by phone, dial toll-free 877-SEG-NYSE. Outside the U.S. and Canada, dial 760-704-4368.