Sep 27, 2006

Seagate Will Go "Over-the-Top" at IPTV World Forum Asia in Shanghai

Seagate Technology (NYSE: STX), the world's leading supplier of hard disc drives, will attend IPTV World Forum Asia, one of the region's leading pay TV events, held in Shanghai from September 27-29, 2006. Barry Chan, Seagate China's Consumer Electronics sales manager will join a panel discussion on "over-the-top video" and highlight the importance of storage for online video systems. "Over-the-top video" is a reference to the use of cable broadband to obtain TV channels directly from channel owners.

Under the theme of "delivering live and on-demand content over broadband," the IPTV World Forum Asia will address three broad topics: the launch of IPTV services in Asia, market differentiation and advanced IPTV services.

The event will outline a number of IPTV business models and strategies to help operators increase their revenues. A key focus will be the provision of the personalized television to consumers, which many IPTV providers believe is the way to differentiate themselves. The aim is to put each individual viewer at the centre of their own content universe. Seagate believes that storage will be a key enabler to the success of IPTV, and digital video recorders (DVR) and other storage solutions can help operators provide advanced IPTV services, improve users' experience, and increase revenue streams.

"People want to bridge the gap between content only viewable on the PC and what is available in their living room," said BanSeng Teh, Seagate vice president and managing director Asia Pacific and Global Head of Consumer Electronics Sales. "Telcos and Internet Service Providers who incorporate Internet video will gain a key edge over their competitors. The delivery of High Definition content will be enhanced by having local storage, and Seagate provides critical and robust storage solutions for any DVR or video storage devices, enabling customers to keep up with the growing demands for content storage."

IPTV in China is expected to get a big boost in the run up to Beijing 2008 Olympics. According to market researcher In-Stat (http://www.in-stat.com) China is expected to generate 4.5 million subscribers in 2008 with revenues topping US$231.3 million. The researcher believes IPTV providers must seek out the premium content that will drive subscription growth, and design appealing low-cost digital TV packages.

"DVR capabilities have changed the viewing habits and patterns of many consumers and have played a key role in increasing the cable and satellite customer base. As consumers enjoy their DVRs, we should capitalize on the video over the top phenomenon, and use the DVR capabilities to enable breadth, choice and customer satisfaction," said Teh. "The DVR has already played a key role in driving customer satisfaction and revenue. Operators can leverage the investment in storage for other revenue streams. "Over-the-top video" is one clear revenue opportunity to leverage storage. There are also other services like music, gaming, and other services which allow access to email, etc."

The Seagate DB35 Series hard drive comes in a range of sizes from 80GB to 750GB capacity. They feature DynaPlay technology that delivers up to 10 simultaneous streams of TV content, and lets manufacturers custom-tune the drive for optimal DVR performance. This feature optimizes the drive for video performance, power consumption control and content security. The Seagate DB35 Series also features enhanced G-Force Protection with high non-operating shock specification, providing greater reliability and durability.

For more information about Seagate and its family of network and external storage solutions, please visit www.seagate.com.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. DB35 Series and DynaPlay are either trademarks or registered trademarks of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.