Sep 08, 1999

Sony, Avid Choose Seagate Cheetah Disc Drive for New Film and Broadcast Applications

Sony Corporation and Avid Technology, the world's leading developers of digital recording and editing systems for broadcast and film, have selected Seagate's newest generation Cheetah disc drives for their latest digital media solutions. The Cheetah is integrated into Sony's new Professional Broadcaster-designed MAV-555 multi-channel video disk recorder, as well as Avid's Unity MediaNet solution, the first shared storage media network and the foundation for Avid's Nonlinear Production Environment. The Cheetah's 30 percent improvement in data rates over earlier models provides the most efficient storage solution in the industry for audio and video production.

Sony Broadcasting and Professional Systems Company has also favored Seagate with its Vendor of the Year Award in recognition of the important role Seagate continues to play in the success of Sony's Broadcasting and Professional Systems business.

"Sony is employing Seagate's new Cheetah 18LP drives as part of our new Professional Broadcaster-designed MAV-555 multi-channel video disk recorder," said Kozo Kaminaga, Executive Vice President of Broadcasting and Professional Systems Company, Sony Corporation. "Seagate is again bringing its technology leadership to bear, meeting Sony's high standards and fulfilling our customers' performance and reliability needs in our broadcast and professional systems business."

"Avid chose the Cheetah Fibre Channel drive for its new Unity MediaNet solution," stated Steve Nezer, Vice President, Avid Technology. "Seagate's continuing commitment and innovation have been critical to Avid's success in bringing a new milestone to the A/V post-production industry. The new Cheetah Fibre Channel drives are a key component of Avid's revolutionary new Unity family."

The Seagate Cheetah and Barracuda lines of A/V professional recording products have revolutionized post-production work in the studio. The Cheetah and Barracuda were the first drives to deliver Fibre Channel technology, which enables collaborative video editing between several users each located at their own system. The drives are also the only ones to offer Just-in-Time (JIT) seek technology, a capability that significantly lowers studio acoustics with no performance degradation-a key feature embraced by many noise-sensitive audio professionals.

From the moment they burst on the scene, the Cheetah 18LP and Cheetah 36 set new records for performance and offered the film production community the only third-generation 10,000-rpm drives on the market. The Cheetah family of disc drives has received more than fifty accolades from leading publications around the world, dubbed with such titles as "World's Fastest Disc Drive," "Best Hard Drive," and "Product of the Year." PC/Computing called the latest generation Cheetah 18LP "the fastest hard drive on the planet."

Seagate's latest product offerings include six Fibre Channel configurations, including 18, 36, and 50 Gbyte Barracuda disc drives delivering 7,200-rpm performance and 9, 18, and 36 Gbyte Cheetah disc drives delivering 10,000-rpm performance. All models are currently shipping in volume.

Seagate Technology, Inc. (NYSE:SEG) is a leading provider of technology and products enabling people to store, access, and manage information. The Company is committed to providing best-in-class products to help people get information when, where and how they want it. Seagate is the world's largest manufacturer of disc drives, magnetic discs and read-write heads, an innovator in tape drives, and a leading developer of Enterprise Information Management software. Seagate can be found around the globe and on the World Wide Web at For automated news, stock and financial information by phone, dial toll-free 877-SEG-NYSE. Outside the U.S. and Canada, dial 760-704-4368.


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