Nov 06, 1996

Sony Honors Seagate Disc Drives for Their Olympian Performance

Seagate Technology, Inc. (NYSE:SEG), the world's largest supplier of hard disc drives and related components, was honored today by Sony Corporation for its outstanding contribution to the success of Sony's specialized video recording system used during the Atlanta Olympic Games. Sony's non-linear editing system, used by the Canadian Broadcasting Company (CBC) for instant replay and video editing, was the first of its kind ever used during broadcast of the Olympic Games.

Seagate's Barracuda 9, a 3.5-inch 9.1 Gbyte disc drive, is incorporated into Sonyms broadcast system, which combines non-linear editing and a hybrid recorder to the disc drive for advanced broadcasting applications. This system enabled CBC to digitize, edit and simultaneously broadcast film footage for the production of the News World program, providing regular updates on the Atlanta Olympic Games to its nationwide viewers.

"We are pleased to receive recognition from Sony for our commitment to providing such powerful, enabling technology," said Joel Stead, vice president and managing director of Asia Pacific Sales and Marketing. "The award also endorses Seagate's commitment to quality customer service, customer satisfaction, and maintaining close relationships with our business partners in order to meet product performance and functionality requirements. Sony has put great effort into helping Seagate understand their systems' needs, market needs, business practices, and quality expectations. Our mutual efforts have proven to be quite successful, and we look forward to continuing this strong working relationship."

"Our relationship with Seagate goes far beyond that of a vendor and customer," said Kiyoshi Yamakawa, senior managing director and chairman of the Image Creation and Communication Group of Sony Corporation. "Sony considers the relationship to be a partnership, in which each company combines strengths with the other to improve quality and provide leading-edge products."

Why Seagate's Barracuda 9 was Sony's Choice Using advanced MR head technology, the Barracuda 9 provides greater areal density for the high capacity and performance required by intensive applications like multimedia, real-time video and audio, and advanced user interfaces. The drive also offers Seagate's full-featured 8-bit or 16-bit Ultra SCSI interface, doubling bus rates to as fast as 40 Mbytes per second for today's high-level network environments. Complemented with support for the Fibre Channel-Arbitrated Loop interface, it provides a dramatic increase in I/O performance and ease of data transition up to 200 Mbytes per second.

The drive also features the single connector attachment (SCA) plug and play capability, which has become one of the most sought-after features in the array market. During power-up and power-down periods, the Barracuda family of drives guard against power transients and data corruption on an active SCSI bus. This is especially desirable for array applications that require removal and replacement of disc drives while the array continues to operate.

With the Barracuda 9's plug and play capability comes the drivems feature of automatic ID configuration during the power-on sequence. This feature is beneficial in a multiple SCSI device environment by minimizing any potential addressing issues between devices.

Additionally, the drive features embedded servo technology, which eliminates the need for thermal re-calibration. The embedded servo design provides uninterrupted data transfer required for todayms multimedia, professional A/V, high-resolution graphics and imaging environments.

The Barracuda 9 read channel incorporates the latest partial-response, maximum-likelihood (PRML) technology. The PRML design provides higher areal density and faster data-transfer rates. Featuring Seagate's Self-Monitoring, Analysis and Reporting Technology (S.M.A.R.T.), the Barracuda provides advance notification of potential drive reliability issues to enhance user protection from data loss.

About Seagate Technology Seagate Technology, Inc. is a data technology company that provides products for storing, managing and accessing digital information on the world's computer and data communications systems. Seagate is the largest independent disc drive and related components company in the world. Seagate's home page address on the World Wide Web is