Jan 04, 2011
Certified GoFlex Storage System
The Certified GoFlex Storage System initiative is a process whereby Seagate will certify participating companies' products to incorporate slots meeting the specifications for accepting ultra-portable drives that meet the Certified GoFlex Storage System standard. The Certified GoFlex Storage System will establish placement of both slot-based consumer electronics devices as well as certification of third-party external storage modules. Seagate’s certification also endorses the soon to be established SATA – IO Universal Storage Module (USM™) specification.
“When Seagate first introduced the GoFlex™ storage family last year, our objective was two pronged. Firstly we wanted to address the three major hurdles of storage adoption: interface flexibility, operating system freedom and enjoyment of content beyond the compute environment. Secondly, Seagate wished to expand the use of storage beyond the typical use-case scenario of backup and migration of files for the computer,” said Patrick Connolly, vice president and general manager for Seagate Retail. “The Certified GoFlex™ Storage System is the next step in realising this vision and establishing GoFlex™ drives as the next generation of recordable media.”
Since the GoFlex ultra-portable drives are also standardised on the new SATA USM™ specification, third-party manufacturers can build GoFlex certified products to accept a 2.5 inch ultra-portable external hard drive. These third-party products will help transform the GoFlex ultra-portable drives from an external storage device to an easy-to-use, detachable storage module that will enable consumers to access digital content from a variety of consumer electronics devices. With this initiative, Seagate is actively involved in leading the shift in digital media consumption from mobile and computing environments to the living room using home entertainment devices. These Certified for GoFlex Storage System third-party products will, for the first time, allow consumers to make choices based on their own storage needs.
The SATA USM specification is a standard specification allowing consumer electronics devices to accept complete powered external storage devices. Modules designed according to the SATA USM specification will enable consumers to access their music, movies, photos and other content instantly from a variety of consumer electronics products, and to transfer content seamlessly between devices.
“The growing number of consumer electronics product types with embedded storage is allowing hard disc drive manufacturers to expand into new markets. As they expand beyond their traditional home computer markets, drive manufacturers are pursuing embedded storage solutions in products other than personal computers,” said Kurt Scherf, vice president and principal analyst with Parks Associates. “Seagate Technology’s emphasis on targeting consumer electronics such as digital video recorders, gaming devices, digital music players, and digital cameras has allowed it to expand sales of hard drives and provide consumers with greater flexibility when it comes to consuming, sharing, saving and enjoying their content.”
Seagate will highlight a variety of applications enabled by USM devices using the Certified GoFlex Storage System. Additionally, several consumer electronics manufacturers will be showcasing their Certified GoFlex Storage System concept products at the 2011 Consumer Electronics Show in Las Vegas. The showcase will include a television, notebook computer, desktop PC, plug computer, DVR and docking station. The companies showcasing these new prospective product capabilities include: Antec , GIEC , Hi-Sense , Ionics and Thermaltake .
© 2011 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Wave logo, and GoFlex are trademarks or registered trademarks of Seagate Technology LLC or its affiliated companies in the United States and/or other countries. Seagate reserves the right to change, without notice, product offerings or specifications.