Jan 06, 2008

High-Definition Content Takes Center Stage as Seagate Announces New Hard Drives Designed to be the Gold Standard for HD Performance

SCOTTS VALLEY, Calif. - Seagate Technology (NYSE:STX) today announced its PipelineHD™ Series Hard Disc Drives, a new family of purpose-built HDDs for Digital Video Recorders (DVRs) with initial capacities planned up to 1TB, allowing DVRs to capture up to 200 hours of exciting high-definition (HD) television or 1,000 hours of Standard Definition television. Fueling the need for these large capacity options is the ever-increasing demand for high-definition content from consumers all around the world.

The new PipelineHD Series hard drives not only increase the amount of content which can be stored but also integrate several other key performance features to raise the bar in the high-definition marketplace. Designed for superior acoustic performance, these new drives are virtually silent when functioning in a DVR system, a feature that is important in the living room and bedroom environments in which these devices are designed to operate. Another important characteristic of the PipelineHD Series hard drives is the best-in-class emitted vibration – a boost for system builders in terms of total system reliability and design simplicity.

With a target of meeting all global standards for low-power usage, the PipelineHD Series drives incorporate several key design elements to limit power consumption in all modes of operation. Consumers will benefit from this focus on low energy performance when the drives are incorporated into energy-efficient DVR systems with the added benefits of potentially lowering energy costs and reducing environmental impact.

Consumers continue to drive changes in the way entertainment is distributed and enjoyed, and the entertainment ecosystem is responding with new ways of delivering convenience, choice and control. Digital video is now available through many channels worldwide, including cable and satellite TV, digital broadcast, IPTV, Internet streaming and download outlets and mobile networks. As a result, consumer demand for storage continues unabated, particularly with HDTV’s rapid global adoption. Today’s announcement furthers Seagate’s leadership in meeting this booming demand for storage in the home. According to The Yankee Group, by the end of 2007, more than 40% of US households will own a HDTV and studies predict that HDTVs will penetrate more than 80% of households by 2011. Additionally, analysts believe that households receiving high-definition content will more than double by 2010 and, as a result, will increase the need and desire for higher capacity DVRs or solutions to expand the capacity of current DVRs.

“Today’s consumer is no longer asking whether they need hard drive storage for their digital content – they’re asking us how much we can deliver,” said Patrick King, senior vice president and general manager of Seagate’s Consumer Electronics Business Unit. “Today’s announcement furthers Seagate’s leadership in meeting the demands of the consumer’s digital content storage, by offering the most dynamic hard drive for the DVR market.”

Seagate® PipelineHD™ Series Hard Disc Drive
With shipments beginning in the first half of 2008, the PipelineHD Series hard drive will initially be available in capacities from 320GB up to 1TB. Vista Logo Certification will provide DVR and Media Center manufacturers with a wide range of options to meet the requirements of various customer segments; and the highest performing home media centers will utilize a terabyte enabling hundreds of hours of high- definition movie storage. In addition to increased capacities, many DVRs and home media centers are developed without internal fans for quiet operation, requiring the internal hard drive to maintain reliability at higher-than-normal operating temperatures. PipelineHD Series media-optimized hard drives are designed to perform reliably at the widest range of industry standard operating temperatures – capable of operating at drive case temperatures of up to 75° C – improving system reliability and increasing the field life of DVRs and home media centers. Combined with virtually silent operation, high performance optimized for high-definition streaming and power optimization, the PipelineHD Series Hard Drives will quickly become the top choice for manufacturers that provide the systems fueling the digital entertainment revolution.

Keeping with the DVR theme, Seagate will also be displaying, in their booth at the Consumer Electronics Show, a concept External DVR Box with the intent of allowing consumers to expand the capacity of their current DVR to take full advantage of premium services and HD content.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, as it strives to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. PipelineHD is either a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software. Seagate reserves the right to change, without notice, product offerings or specifications.