Jan 16, 2002

'Lord of the Rings' Continues to Delight Audiences and Set Box Office Records With Help of Seagate Disc Drives

Seagate disc drives are the number one choice for the Hollywood design and film creation studios that are turning fantastic visions into box-office gold. The widely praised film adaptation of J.R.R. Tolkien's epic "Lord of the Rings" is the latest movie to use content creation and editing solutions that incorporate Seagate's fibre channel Cheetah family of disc drives. With special computer-generated effects in Hollywood films growing increasingly complex, film content creators and editors are requiring higher performance and higher capacity data storage to create their work. For NewLine Cinema's "Lord of the Rings," which has already earned nearly $230 million and remains #1 at the box-office, Seagate drives were the obvious choice.

"The Lord of the Rings required extensive computer-generated design that took many months to create," said Mark Ordesky, Executive Producer at NewLine. "The Avid film-editing systems using the Seagate fibre channel Cheetah drives enabled our team to build and store our work much more quickly then ever before. With Seagate's knowledge and foundation in the audio/visual areas, we felt confident that we could get our work done without errors and the results were quite impressive."

Seagate's research into the needs of the film industry also helped bring about exclusive technologies such as its V Optimized code. Designed to meet the demanding requirements of professionals working with digital media, V Optimized code allows even the largest of video files to be stored, retrieved, and edited without fear of dropouts, screen freezes or data loss, delivering the most professional and highest quality results available today.

"The Seagate brand is one of the most recognized in the world of traditional computing, and now we are becoming well known in new markets for storage like the entertainment and consumer electronics industries," said Brian Dexheimer, Seagate executive vice president of Worldwide Sales & Marketing. "With 'The Lord of the Rings', the video creation and editing tools were relied upon heavily to bring one of the world's most beloved fantasies to the screen. Seagate will continue to introduce advanced technologies that allow filmmaker's to share their visions on screen without worry of compromise."

About Seagate

Seagate is the world's leading provider of storage technology for Internet, business and consumer applications. The Company's products include disc drives for the Enterprise, PCs and Consumer Electronics, as well as Storage Area Network (SAN) solutions. Seagate's market leadership is based on delivering award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com. NOTE: Seagate, Seagate Technology and the Seagate logo are registered trademarks of Seagate Technology LLC. Cheetah, Barracuda, U Series, SeaShield, SeaShell, DiscWizard, 3D Defense System, are trademarks or registered trademarks of Seagate Technology LLC. Other product names are registered trademarks or trademarks of their respective owners. Seagate reserves the right to change, without notice, product offerings or specifications.