Feb 12, 2007
Seagate’s SMM is a software solution containing drivers, utilities and tools to provide hard drive support for a wide variety of chipsets. Seagate’s SMM will clear technical obstacles for integrating hard drives into popular consumer electronic devices such as mobile phones, personal media players, IPTV set-top boxes, automotive devices and others. The software is designed to optimize hard drive-powered devices for efficient power consumption, better media recording and playback performance, and instant-on response.
“As mobile devices continue to provide increasingly rich multimedia experiences to the end user, rapidly escalating storage requirements demand innovative solutions that keep pace,” said Avner Goren, marketing director of Texas Instruments Cellular Systems Solutions. “Seagate’s SMM harnesses the raw capacity of hard disc drive (HDD) storage, while simultaneously catering to the power and performance needs of mobile platforms. The strong multimedia capabilities of the OMAP 3 platform such as HD video download/playback and DVD quality camcorder functions will be well served by Seagate’s SMM, as will the current generation of OMAP 2 platform-based devices as demonstrated here in Barcelona.”
“SMM will ease the system integration and performance challenges traditionally associated with HDD in mobile platforms, thus adding the hard drive to a wide array of storage options that Texas Instruments can offer its mobile handset customers,” said KC Kaanan, executive director in market development of Seagate’s consumer electronics business unit. “By helping to make hard drive performance more accessible in a mobile platform, customers using TI OMAP processors have more flexibility to choose higher storage capacities that enable next-generation mobile business models.”
Seagate’s SMM Overcomes Technology Barriers
SMM is a software solution that overcomes many of the technology barriers for integrating the hard drive into mobile devices, enabling this advanced experience.
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe at www.seagate.com.
Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Storage Management Module, SMM, and SeaFAT are trademarks of Seagate Technology LLC. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.
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For More Information Contact: Colleen Rodriguez