Jan 07, 2008

Seagate and PortoMedia Announce Collaboration for Digital Content Distribution

SCOTTS VALLEY, Calif. - Seagate Technology (NYSE:STX) and PortoMedia, the leader in the emerging market for high-speed, secure digital content distribution to the home and to portable devices, announce today that Seagate’s Digital Audio Video Experience™ (D.A.V.E.™) Technology Platform, that provides substantial wireless storage capacity for digital files, is now compatible with PortoMedia’s Movie Point Stations for quick and easy downloads of standard and high-definition digital content such as movies, TV programs, music and more.

This collaboration with Seagate and PortoMedia allows for consumers to download up to 12 high-definition movies or 50 standard definition movies onto the Seagate D.A.V.E. Technology Platform for easy transfer to various playback devices such as cell phones, PCs, laptops, set-top boxes, PMPs, and much more. A fully secure standard definition DVD quality movie can be downloaded from the PortoMedia Movie Point to the Seagate D.A.V.E. Technology Platform in approximately 17 seconds, and PortoMedia’s next generation product will allow users to download two HD movies in approximately 60 seconds. Each Movie Point Station is loaded with between 500 and 5,000 titles and is refreshed regularly via satellite/DSL with the latest movie and TV content. The consumer has the option of renting or purchasing content. The content is protected by Windows DRM, offering both security and compatibility with a wide range of playback devices.

“Seagate and PortoMedia have taken a huge step forward in making digital content distribution easy and accessible for consumers,” said Patrick King, senior vice president and general manager of Seagate’s Consumer Electronics Business Unit. “Seagate’s D.A.V.E technology enables wireless storage for many different applications, and digital content distribution is just one of them.”

“PortoMedia intends to open its Digital Fill-up stations to retailers, Telco’s, mobile operators and service providers and Seagate’s D.A.V.E. platform enables PortoMedia to interface with a large range of WiFi or Bluetooth enabled mobile handsets, Set-Top Box, PCs and Gaming devices. The D.A.V.E. device heralds a revolution in the personal wireless mobile server market accelerating Digital Fill-Up which will become a feature of the digital landscape starting in 2008,” said Chris Armstrong chairman & CEO of PortoMedia.

On-The-Go Unified Content Management
The increasing demand for mobile content requires innovative and easy-to-use solutions to allow you to take it all with you. There are one billion digital still and digital phone cameras in the world; in 2006 they accounted for 250 billion created images. According to Frost & Sullivan, the number of mobile video download subscribers will jump to nearly five million in 2010 as compared to roughly 250,000 mobile video download subscribers in 2006. Consumers want to manage this commercial and user-generated content, but how is this done? Using Bluetooth1 or WiFi2 and built for portability anywhere up to 30 feet (9.1 meters) from a mobile device, the Seagate D.A.V.E. mobile platform with 60GB of storage capacity provides consumers with a centralized hub to bring their primary digital content with them – all without sacrificing the look and feel of their mobile phone.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives that enable the creation, storage, sharing, and protection of digital content everywhere—the home, hand, car, and office. Providing products for a wide range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions, Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with a goal of being the lowest cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe at www.seagate.com.

About PortoMedia
PortoMedia is a team of experienced leaders and innovators in the sphere of communications and digital media. PortoMedia is leading the way in secure digital media delivery. We make Movies, TV programs and Music portable in seconds. Just as ATM’s helped revolutionise the banking industry in the 80’s, PortoMedia MoviePoints will do the same for the media industry. Making a trip to a movie store a thing of the past! The company is privately owned with its development centre in Galway, Ireland. With the Board of Directors based on both sides of the Atlantic, and with contacts worldwide; PortoMedia is a leader in digital media distribution using its patented high speed flash Movie Key that enables customers to digitally fill-up anywhere in seconds. www.portomedia.com

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. D.A.V.E. is either a trademark or registered trademark of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software. Seagate reserves the right to change, without notice, product offerings or specifications.

1 Bluetooth 2.0
2 WiFi 802.11b and 802.11g