Jan 07, 2008

Seagate and Sanyo Announce the Compatibility of D.A.V.E.™ Technology with Sanyo's Hi-Def Xacti Digital Movie Camera

SCOTTS VALLEY, Calif. - Seagate Technology (NYSE:STX) and Sanyo announce today that Seagate’s Digital Audio Video Experience™ (D.A.V.E.™) Technology Platform, that provides substantial wireless storage capacity for digital files from mobile devices, is compatible with Sanyo’s Hi-Def Xacti Digital Movie Camera.

The compatibility of Seagate’s D.A.V.E technology with Sanyo’s Xacti HD Digital Movie Camera allows consumers to shoot freely without the worry of filling up the internal 4GB or 8GB memory. By connecting D.A.V.E. technology to the Sanyo Xacti HD Digital Movie Camera using USB, users are essentially adding up to 60GB of storage and the freedom of taking crisp, clear HD videos and high quality photos, without sacrificing the look and feel of the world’s smallest and lightest full high-definition digital movie camera.

“Sanyo endorsing the D.A.V.E. platform for use with its full high-definition digital camera confirms the need for more and more mobile storage,” said Patrick King, senior vice president and general manager of Seagate’s Consumer Electronics Business Unit. “In this instance, the D.A.V.E. platform is being used to enhance a visually appealing device without sacrificing its look.”

The World’s Smallest and Lightest High-Definition Digital Movie Camera
The Sanyo VPC-HD1000 can record full high-definition movies at 1920 x 1080 resolution. It achieves this despite having a volume of only 272 cc and a weight of 268 g – making it the world’s smallest and lightest high-definition digital movie camera. For video recording, it uses the MPEG-4 AVC/H.264 codec, an advanced video compression technology. This enables it to record 43 minutes of full HD (1920 x 1080) recording onto a 4 GB SDHC memory card.

Additional Seagate Solution Enables Users to Easily Save Tons of Digital Home Movies
Beyond the innovative mobile D.A.V.E. platform, Seagate understands the importance of managing and storing precious memories accumulated while using the full high-definition Xacti Digital Movie Camera. Seagate’s FreeAgent™ Pro external storage solution enables fast and easy transfer of movies and photos by connecting directly to the Xacti’s docking station via USB interface. Get the freedom to access and share your latest files whenever you need them with the Seagate FreeAgent Pro hard drive. By automatically duplicating and moving content you’ve selected, the FreeAgent Pro storage solution will send your files to multiple locations like contacts to your iPod™ music player, photos to a Shutterfly™ account, your entire “My Documents” folder to your FreeAgent external hard drive, or move it to your personal online storage space where you can get access and share your files from any browser 24/7. More information on the Seagate FreeAgent Pro hard drive can be found at www.seagate.com/freeagent.

On-The-Go Unified Content Management
The increasing demand for mobile content requires innovative and easy-to-use solutions to take it all with you. There are one billion digital still and digital phone cameras in the world; in 2006 they accounted for 250 billion created images. According to Frost & Sullivan, the number of mobile video download subscribers will jump to nearly five million in 2010 as compared to roughly 250,000 mobile video download subscribers in 2006. Consumers want to manage this commercial and user-generated content, but how is this done? Using Bluetooth1 or WiFi2 and built for portability anywhere up to 30 feet (9.1 meters) from a mobile device, the Seagate D.A.V.E. mobile platform with 60GB of storage capacity provides consumers with a centralized hub to bring their primary digital content with them – all without sacrificing the look and feel of their mobile device.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, as it strives to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

About Sanyo
SANYO Electric Co., Ltd. is a multi-billion-dollar global leader in providing solutions for the environment, energy and for lifestyle applications based on its Brand Vision 'Think GAIA'. SANYO Fisher Company (a division of SANYO North America Corporation, a subsidiary of SANYO Electric Co., Ltd.), based in Chatsworth, California, markets mobile phones, digital projectors, digital still cameras, digital media camcorders, home appliances, security video equipment, audio systems, portable and mobile electronics and HD televisions.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries. Seagate D.A.V.E. and FreeAgent are either trademarks or registered trademarks of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to hard drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software. Seagate reserves the right to change, without notice, product offerings or specifications. 1 Bluetooth 2.0 2 WiFi 802.11b and 802.11g