Jan 07, 2007

Seagate Ships Lyrion, The Industry’s Most Intelligent And Evolved 1.8-Inch Hard Drive Enabling Best-In-Class Portable Devices

SCOTTS VALLEY, Calif. - Seagate Technology (NYSE:STX), the world’s number one hard drive maker, announced today that it is starting shipment of its Lyrion hard drive – the industry’s most intelligent and evolved 1.8-inch hard drive – to customers worldwide. Lyrion provides a breakthrough in capacity with the industry’s first single platter 60GB 1.8-inch hard drive, enabled by perpendicular recording technology, with only 5-mm of thickness. With a single platter 60GB hard drive, portable devices will be able to carry up to 80 movies, up to 200 hours of music videos, up to 20 hours of standard definition video or up to 12 hours of high-definition video. Lyrion will also be available in a 30GB configuration.

As consumers rely more and more on their consumer electronic devices as they move through their day, whether it be a personal media player, portable navigation system, digital video camera or portable storage devices, it becomes more important for these devices to feature highly reliable hard drives with features designed specifically for the portable handheld market. Lyrion is the ideal hard drive for these market segments, with the best combination of portability, reliability and capacity. In addition, the Lyrion hard drive has advanced capabilities to self-adjust its operation based on its environment, making it the ideal solution for handheld devices.

“The portable video market is booming and is currently the main driver for consumer handheld devices, similar to the digital audio market a few years ago,” said Brian Dexheimer, Seagate chief sales and marketing officer. “Seagate has decades of experience customizing hard drive technology for specific applications and the Lyrion hard drive combines the best features for portable devices.”

According to Frost & Sullivan, by 2010, the amount of mobile video download subscribers will jump to nearly five million as compared to roughly 250,000 mobile video download subscribers in 2006.

Industry-leading Combination of Technologies in a Credit Card-sized Package
Seagate Lyrion hard drives have an advanced combination of technologies and capabilities making it uniquely suited for operation in the handheld and portable device market. A few of these capabilities and technologies include:

  • Free Fall Protection – The Lyrion drive is compatible with free fall sensors on portable and handheld devices. When a system detects that it is in a free fall, Lyrion will respond to commands from the host sensor and take steps to protect itself, such as powering down the motor and parking the read-write heads away from the platter’s surface;
  • Best-in-class power management – Lyrion leads the 1.8-inch hard drive category in power efficiency, resulting in longer device battery life. The drive intelligently adjusts its power usage and performance on a continuous basis, shifting into low-power mode when the device is playing music from cache memory. Additionally, Seagate has created an intelligent command utilization startup protocol, which enables the drive to intelligently manage the startup sequence to conserve power;
  • Run-On Technology – Every component within the Lyrion hard drive has been designed with robustness against shock, motion, and vibration in mind. With RunOn Technology, the drive intelligently senses and calculates motion and vibration, automatically adjusting its performance to deliver skip-free music and video; and
  • Best Extreme Temperature Conditions – The Lyrion drive is able to intelligently adapt to environmental extremes, capable of operation from 0 to 60 degrees Celsius, the broadest temperature range in its class. Additionally, it can measure and respond to varying humidity and altitude conditions. Users will be able to watch video or listen in the frigid, high-altitude conditions of Mount Fuji, fording the Amazon, or four-wheeling through the toughest off-road courses.

The Seagate Lyrion hard drive will offer compatibility with both IDE and new CE-ATA interface for handheld consumer devices. Seagate Design Service Centers can help with the transition to this highly efficient new standard.

About Seagate

Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Lyrion, and Run-On Technology are either trademarks or registered trademarks of Seagate Technology LLC. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.

# # #

For More Information Contact: Colleen Rodriguez