Jan 08, 2007

Seagate Teams with Microsoft to Promote Backup

SCOTTS VALLEY, Calif. - According to a recent Harris Interactive® study1 sponsored by Seagate Technology (NYSE:STX), a majority of American adults (57 percent) agree that the content of the files they have stored on their computer is worth more to them than the actual dollar amount of their computer. However, consumers and small business owners are still not protecting their content. Helping to educate consumers and small business owners, Seagate today announced that the company is working with Microsoft to raise awareness on the need to safeguard valuable digital content and data. To accomplish this task, the two companies have entered into a joint marketing agreement promoting Windows Vista Backup and Restore and the Maxtor OneTouch III, as a combined, simple and easy solution to help protect photos, music, business documents, videos and more. Activities will include Web promotions, advertisements, launch events, trade show activities and retail promotions that focus on educating people about protecting their digital assets.

“With the rise in mobility and the increased creation and sharing of digital content on a variety of portable and in-home devices, the need to back up and protect content today is more important than ever,” said Jim Druckrey, senior vice president and general manager of Seagate Branded Solutions. “In addition to the significant worth of business data, the value of our personal media like photos, videos and music continues to grow as our content libraries at home and in the office balloon. By collaborating with Microsoft we’re seeking to amplify our ongoing campaign to educate consumers and small business owners about protecting their digital lives.”

As part of its 2nd annual Backup Awareness Month in June 2006, a Harris Interactive poll2 sponsored by Seagate found that nearly half of respondents (43 percent) had lost important data or digital files stored on computers due to a virus, hardware or software malfunction, or some other reason. While nearly half of them (46 percent) never make backup copies of their data to external devices or media. The most frequently cited reason by those who said they never back up their data is that they are not sure how to do it or that backup is too technical (cited by 35 percent). Together, Seagate and Microsoft help solve these issues.

“Windows Vista is designed to fit people’s lives. Our work with Seagate helps us deliver on the promise of personal computing,” said Dave Wascha, director of partner marketing communications for Windows Client at Microsoft Corp. “We appreciate the support Seagate has provided at this year’s Consumer Electronics Show to make people’s lives easier and better connected.”

Specific co-promotions will focus on the flagship Maxtor OneTouch™ III, Turbo Edition that provides simple backup and high-capacity external storage, and Windows Backup. Using the Windows backup utility, consumers can choose to back up their content to an external hard drive, another drive on a PC, or other external media. For added simplicity, the Maxtor OneTouch III button can be customized to launch a backup from the Backup and Restore Center in Windows Vista, bringing the backup features to the forefront, not hidden in menus. In combination with the file-level backup in Windows Vista, Maxtor OneTouch provides automatic scheduling of system-level backups for OS, settings and applications for a system rollback so users can set it and forget it and never worry about losing their content or operating environment. The Maxtor OneTouch III, Turbo Edition also provides another added layer providing user-configurable RAID 0 (striping) for increased performance or RAID 1 (mirroring) for data redundancy.

Seagate offers a proven, award-winning backup and storage experience across its broad line of Maxtor network and external storage solutions for consumers, small business, SOHO users and creative professionals. As part of its marketing efforts with Microsoft, all of its Seagate and Maxtor solutions will be logo-certified for use with Windows Vista.

Check out the Seagate and Microsoft Podcasts
To learn more about backup tips and best practices for consumers and small businesses, you can access a series of podcasts at http://www.podtech.net/home/category/seagate.

About Seagate

Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

(1) This survey was conducted online within the United States by Harris Interactive on behalf of Seagate between September 12 and 14, 2006 among 2,185 adults (aged 18 and over). Data were weighted to be representative of the total U.S. adult population of computer users on the basis of region, age within gender, education, household income, race/ethnicity, and amount of time spent weekly using a computer.

(2) Harris Interactive fielded the study on behalf of Seagate Technology from May 3-5, 2006, via its QuickQuerySM online omnibus, interviewing a nationwide sample of 2,604 U.S. adult computer users aged 18 and older. Data were weighted to be representative of the total U.S. adult population of computer users on the basis of region, age within gender, education, household income, race/ethnicity, and amount of time spent weekly using a computer.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Maxtor and Maxtor OneTouch are either trademarks or registered trademarks of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.

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For More Information Contact: Erin Hartin