Case Study: Seagate SSDs and HDDs Deliver Optimum Blend of Capacity, Performance Density and Energy Efficiency for EMS Modular Data Centres


Seagate Case Study: Elliptical Mobile Solutions (EMS)

Challenge: Boosting Flexibility, Agility of Data Centre Deployments
The traditional data centre model has been highly effective for decades, offering companies the ability to consolidate compute and storage assets in a centralised location with the requisite space, power and cooling capacity. But this model also entails significant drawbacks: high costs, difficulties in scaling out due to lack of space and overtaxed cooling capabilities as storage density increases.

The limitations of such monolithic data centres have become more challenging as today’s organisations seek to reduce expenses while simultaneously growing storage capacity. Adding more square feet to existing data centres can be prohibitively expensive, but simply installing more servers/storage within a data centre’s current space is not without added costs either. Increasing the number of devices that produce heat puts extra strain on a facility’s cooling infrastructure, and upgrading can require significant investment.

In addition, companies frequently demand a degree of flexibility and agility that conventional data centres cannot efficiently address. For example, some firms require the ability to quickly and affordably deploy on-premise or virtual private clouds. These might be located within branch offices or other remote sites, often with minimal supporting infrastructure. Other businesses may wish to re-purpose their data centre facilities altogether for other company uses and replace them with more space - and cost-effective alternatives.

Meeting these challenges requires a different type of solution, a data centre that is essentially a self-contained unit - with all of the necessary cooling, security and fire suppression capabilities built into it. This data-centre-in-a-box approach can enable companies to deploy new data centres in locations (such as the typical office space or an outdoor environment) that lack the supporting physical infrastructure of a conventional data centre facility. It also enables firms to add servers/storage to an existing data centre without needing to upgrade its cooling capabilities.

Solution: Modular Data Centres With Closed-Loop, In-Row Cooling
Though a number of manufacturers offer modular data centre solutions, one firm has distinguished itself from its competitors. Elliptical Mobile Solutions (EMS) builds the Micro-Modular Data Centre, the only company in the world to build modular data centres at the rack level with on-board closed-loop cooling, adaptive suspension, robust security and fire suppression. They fully replicate the features of traditional, containerised and cloud data centres while delivering significant benefits and cost savings.

For example, the company’s new R.A.S.E.R. Agility In-Row Cooling solution gives customers the ability to adapt to ever-changing density requirements in any data centre environment, both indoors and outdoors. It offers flexible densities (from 2.5kW to 80kW IT load per cabinet) with little to no additional engineering or building modifications required. Data centre operators can deploy additional cabinets - with scalable densities to accommodate evolving IT needs - within the same row without having to worry about how higher-density cabinets will impact the rest of the data centre.

Seagate Case Study: Elliptical Mobile Solutions (EMS)

Figure 1. Self-contained R.A.S.E.R. Agility In-Row Cooling cabinets
This flexibility enables data centre professionals to quickly and easily respond to changes in business conditions in real time, as they arise. The R.A.S.E.R. Agility In-Row Cooling product line gives companies an in-row cooling solution that can be deployed anywhere, any-time, while significantly reducing complexity, cost and deployment time.

All In-Row Cooling Solutions Are Not Alike
The advantages of in-row cooling are significant; unlike traditional data centres that simply fill an entire room with cold air, in-row systems deliver significantly greater cooling capacity and efficiency by locating the cooling units closer to the server cabinets that house the loads that actually produce heat.

Indeed, a recent IMS Research study (The World Market for Data Center Cooling – 2012 Edition) emphasised that data centres require specialised cooling to handle the heating load from IT equipment. The study found that increasing computing capacity of new servers of greater power density has created the need to cool hot-spots in the data centre more efficiently, and it concluded that rack- and row-level cooling are the most suitable solutions.

While there are numerous data centre in-row cooling solutions on the market today, they still require a room to be built out and engineered to accommodate circulating air and environmental conditions. By contrast, the R.A.S.E.R. Agility In-Row Cooling solution can operate in any environment because it’s engineered to leverage EMS’s patented closed-loop cooling within the row, which creates shared cold and hot aisle plenums (see Figure 2). These completely sealed enclosures include onboard cooling, security and fire suppression.

Seagate Case Study: Elliptical Mobile Solutions (EMS)

Figure 2. Closed-loop cooling addresses compute load independent of room in which it’s installed

Because the units are self-contained with standard NEMA 3R or optional NEMA 4 environmental packages, no infrastructure modifications are required to protect them from dust, dirt, water, humidity or temperature variations. The units’ sealed architecture also requires a smaller amount of air volume, which further reduces cooling and operating costs and makes them particularly well-suited for energy-efficient environments.

The unique capabilities of the R.A.S.E.R. Agility In-Row Cooling make it a highly effective solution in a variety of circumstances: co-location and managed service providers whose clients have changing density requirements; small, medium and large data centres with cooling problems and hot spots; and data centres in remote and non-standard locations throughout the world.

Key Benefits

  • Capital savings potential of 50%-80% for new data centre builds or data centre retrofits
  • Capable of reducing cooling and electricity costs up to 50%
  • Operational savings possible from 40%-65%
  • Reduction of data centre footprint up to 75%
  • Rapid deployment - enables clients to have a complete turnkey solution in weeks rather than months or years
  • Mobility - enables clients to move or relocate their data centre as an asset rather than the typical demolition and construction cycle that results from a needed expansion or relocation
  • Scalability - provides clients with the building blocks to add computing capacity as needed in a timely and pay-as-you-grow manner
  • Vendor-agnostic - enables clients to select the IT equipment that best meets their needs

Seagate® SSDs and HDDs Deliver Optimum Blend of Capacity, Performance Density and Energy Efficiency for Modular Data Centres
Seagate offers a wide variety of enterprise-class solid state drives (SSD) and hard disk drives (HDD) that are perfect complements to high-efficiency, high-density data centre solutions from EMS.

Seagate works with EMS to help its customers and partners understand the trade-offs to be considered when choosing between HDDs, solid state hybrid drives (SSHD) and SSDs. In addition, the flexibility and freedom afforded by EMS’s modular data centre solutions enable customers to tailor their solution to their specific needs.

Deploying the right storage device or mix of storage devices to meet a specific application’s performance and capacity requirements is essential. When it comes to deploying a modular data centre solution, achieving the correct density is particularly important. EMS modular data centres, when combined with the appropriate Seagate drives, deliver the optimum capacity and performance density while ensuring the needed flexibility and scalability as storage demands evolve and grow.

Only Seagate provides a complete portfolio of 2.5-inch products - from SSD to SSHD to HDD - that enable customers to maximise the performance, capacity and energy efficiency obtained from the available server and storage footprint.

Tag:



Seagate Case Study: Elliptical Mobile Solutions (EMS)

Location: Chandler, Arizona
Contact: http://www.ellipticalmedia.com
Industry: Deploying modular data centres.



Challenges

  • Boosting flexibility, agility of Data Centre deployments

Solution

  • Modular Data Centres with closed-loop, in-row cooling

Benefits

  • Operational savings possible from 40%-65%
  • Reduction of data centre footprint up to 75%
  • Rapid deployment of data centre builds or retrofits


RELATED RESOURCES
Seagate Solutions: Cloud Data Centre

Related products
1200 SSD
Seagate 1200 SSD

Server virtualisation, online transaction processing, high performance computing and heavy data analytics applications.

Constellation 2 Main
Enterprise Capacity 2.5 HDD

Business servers, blade servers and JBOD/RAID storage systems. SED, ISE and FIPS options.

enterprise-perf-15k-300gb-dynamic
Enterprise Performance 15K HDD

2.5” drives for tower, rack and blade servers. SED & FIPS options.

RELATED DO MORE FEATURES
Newisys Overcomes Inefficiencies of Traditional Data Centres Through Ultra-Dense Ethernet Drive Storage Array

Greater scale-out, lower TCO are key benefits of Newisys Ethernet-direct HDDs based on the Seagate Kinetic Open Storage platform.

Case Study
Basho Achieves More Efficient, Cost-Effective Object Storage with Open Source Distributed Databases

Basho leverages Seagate Kinetic Open Storage platform to decrease cloud architecture TCO and boost performance.

More