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![]() Seagate and HarmanBecker Announce Collaboration for Automotive Media Server Applications Using D.A.V.E. Technology Seagate D.A.V.E. technology allows automobile OEMs the ability to provide customers with more storage for movies, music, games and more SCOTTS VALLEY, Calif. - January 7, 2008 - Seagate Technology (NYSE:STX) and HarmanBecker Automotive Systems, a division of Harman International Industries (NYSE:HAR), announce today plans to incorporate Seagate D.A.V.E. Technology into future Multimedia System applications which will give automotive manufacturers the ability to provide their customers a storage upgrade enabled by industry standard wireless and communications protocols. The technology will be featured on the Harman designed Chrysler MyGig multimedia system at the Seagate booth during CES in Las Vegas. Seagate’s Digital Audio Video Experience (D.A.V.E.) is a technology platform that provides substantial wireless storage capacity for digital files such as standard and high-definition movies, TV programs, music, games and more. The technology platform allows automotive manufacturers the ability to offer multiple passengers a way to consume their own unique digital content throughout the vehicle. The trend for taking digital content on the go has become a top priority for digital consumers. Seagate’s D.A.V.E. Technology is an ideal way to decouple the consumer electronics lifecycle from the automotive lifecycle, allowing users to experience their digital content in an automobile in a much more timely fashion. “This collaboration by Seagate and HarmanBecker is a huge leap forward in closing the gap between the automotive and consumer electronics lifecycles enabling consumers the ability to experience their digital content in their vehicles,” said Patrick King, senior vice president and general manager of Seagate’s Consumer Electronics Business Unit. “Seagate’s D.A.V.E Technology enables wireless storage for many different applications, with the automotive market being one of them.” “This joint effort is in direct response to our customers’ need for in-vehicle, scalable media storage solutions. Lower audio compression ratios along with the emergence of digitally distributed video make this need more apparent. The D.A.V.E. device provides an effective bridge between stationary content sources and mobile consumption environments like the vehicle,” said Dr. Erich Geiger, chief technical officer, Harman International Industries. “The ability to move and consume content freely is a definite advantage for our future platforms and should increase our end customer satisfaction proportionately.” On-The-Go Unified Content Management About Seagate About HarmanBecker Automotive Systems Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. D.A.V.E. is a trademark of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software. 1 Bluetooth 2.0 ![]() |
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