Consumer electronics (CE) have become more personal than ever. A revolution is happening in how you store, access and consume digital media—and the means of consumption is constantly evolving to keep up with today's on-demand lifestyle.

Listen. Store. Playback.

The music industry is changing. The song may sound the same, but the conduits have become much more flexible and fun. New music services provide digital convenience, community, and the promise of a more satisfying listening and shopping experience. Music today can be purchased, rented, streamed, and copied to digital music players, PDAs, cell phones, automobile stereos and PCs. Digital music storage and playback options continue to develop and grow to meet your ever-changing needs.

Record. Share. Watch.

Music isn't the only form of entertainment getting a digital makeover. Home movies are no longer trapped in the living room on the television. You can share your video masterpieces virtually anywhere using a portable media player, laptop, tablet PC or UMPC (ultra-mobile PC). From baby's first steps to college graduation, your videos are available whenever and wherever you go. In addition to your own creations, you can watch the latest episode of your favorite television program while standing in line at the bank. Or download a Hollywood movie to your portable CE device and watch it on public transit on your way to work.

Play. Download. Access.

Gaming has come a long way since the first video games. Today's game consoles now let you play incredible high-definition games while listening to your favorite songs—streaming from your media PC or from the game console's hard drive. You can also go online and download additional levels, weapons, and even entire new games to expand your gaming experience. These powerful consoles also serve as media hubs, letting you get to your pictures, music, and video collection and play them back through your home entertainment system. It's all about access to your media—from your media PC, your game console hard drive, or even your MP3 player or portable media center.

Innovate. Interact. Design.

Innovations in digital storage are enabling other industries to embrace hard drive-based solutions. Hard drives integrated into automobiles and ultra-portable computing devices are designed to enhance and expand your interaction with digital media. Advances in hard-drive technology have given CE designers and manufacturers more creative freedom in product design. The promise of “content anywhere” comes closer to fruition as new ways to access and enjoy your digital content emerge.