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Mar 30, 2016

Seagate Launches World’s First USB-powered Desktop Hard Drive With Innov8

New Era of External Storage Delivers Highest Capacity with a Single Cable

CUPERTINO, CA – Seagate Technology plc (NASDAQ: STX), a world leader in storage solutions, today announced the launch of Seagate® Innov8, the world’s first USB-powered desktop hard drive. Seagate Innov8 features innovation from the inside out with its industry-leading 8TB capacity, trend-setting Ignition Boost Technology and expressive design.

Convenience and Capacity
There is still an abundance of consumer electronics that require an external power supply, placing a premium on power outlets. With advancements in USB 3.1 technology, major manufacturers like Apple® are beginning to rely on one connection-type for everything. Today, with the introduction of Seagate’s new Ignition Boost Technology, Innov8 is the world’s first 8TB desktop hard drive that does not need to be plugged into a power outlet. Similar to a standard car requiring a battery kick to start the engine, Ignition Boost together with USB 3.1 enables Innov8 to thrive off bus power. No dedicated power source or adapter required.

What’s more, Innov8 features industry-leading capacity with Seagate’s 8TB HDD. Now users simply plug in the reversible USB-C cable and have access to a lifetime of data – including more than two million songs, four million photos and eight hundred HD Movies.

Art Imitates Engineering
Innov8, a recipient of this year’s Red Dot design award, follows Seagate Seven™—a 2015 Red Dot design award winner—by embodying the durability and physique of the hard drive inside. Innov8’s premium, well-balanced aluminum enclosure and design means users can horizontally or vertically place it on the desktop as they prefer. The industrial design excellence of Innov8—as with Seagate Seven—was done in partnership with Huge-Design, a firm recognized by some of the industry’s most influential consumer electronics brands GoPro, HP, and Nike.

“Creating an extreme design that visually celebrates Seagate’s world-class engineering capabilities was a key objective of this engagement,” said Bill Webb, Huge-Design. “Innov8 builds on Seven’s success to once again convey the functional beauty of an internal hard drive, but with enough capacity to help ensure seemingly endless space to store the memories we all love. The drive represents a bold yet practical solution for today’s consumer, looking to preserve a wealth of memories in the most compelling way possible.”

Software Suite
Innov8 includes Seagate Dashboard software, which offers users either one-click on-demand or customizable, scheduled backups for their devices. Further, Seagate Innov8 includes 200GB of Microsoft OneDrive® cloud storage and Lyve® software compatibility, so users can back up, access and share their favorite files from any device or location.

Pricing and Availability
Seagate Innov8 will be available in April for $349 (US MSRP) through Seagate.com, Amazon and other premium resellers.

About Seagate
Seagate creates space for the human experience by innovating how data is stored, shared and used. Learn more at www.seagate.com. Follow Seagate on TwitterFacebookLinkedInSpiceworks, YouTube and subscribe to our blog.

©2016 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Spiral logo, Seven and Lyve are trademarks or registered trademarks of Seagate Technology LLC or its affiliates in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer’s operating system may use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for formatting and other functions, and thus will not be available for data storage.

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